Finally getting around to posting an old project for Pepsi, art directed by Chandelier Creative. The goal was to create and loose and liquified tagline that could work in many different sizes and colors. While I'm only showing some of the final sketches and vectorization, we went through many iterations exploring shape, thickness, movement and overall does-this-look-like-it-could-be-made-of-goo-ness.
Sadly the project was killed, but I loved spending so much time analyzing the letterforms and trying to (literally) flow throughout the process.
Peek at printed version of these floral zodiac cards created in collaboration with Chelley Co! Foils represent the 4 elements, and each version is illustrated with the flower corresponding to that month. Added bonus, I now have a simpler way to know what flowers to get someone on their birthday...
Snag 'em while they're hot! http://shopchelley.com/