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Columbia GSAPP Fall 2020 Identity

Branding for Columbia GSAPP’s Fall 2020 lecture and event series—including poster designs, social templates, animations, event title slides and Zoom virtual backgrounds.

As a response to the unknowns we faced in 2020, our concept for these assets embraces uncertainty by remaining versatile, layered and playful. Inspired by studio pinboards, we nod to the range of inspiration collected in our homes and makeshift workplaces as we transition into new ways of being creative.


Client: Columbia GSAPP, Lyla Catellier
Art Direction: Party of One Studio
Design: Party of One Studio