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Columbia GSAPP Fall 2020 Identity

Branding for Columbia GSAPP’s Fall 2020 lecture and event series—including poster designs, social templates, animations, event title slides and Zoom virtual backgrounds.

As a response to the unknowns we faced in 2020, our concept for these assets embraces uncertainty by remaining versatile, layered and playful. Inspired by studio pinboards, we nod to the range of inspiration collected in our homes and makeshift workplaces as we transition into new ways of being creative.


Client: Lyla Catellier (Columbia GSAPP)
Art Direction: Melissa Deckert & Nicole Licht (PO1 Studio)
Design: Melissa Deckert & Nicole Licht (PO1 Studio)

Title screens promote the daily events on GSAPP common space TVs:

Title screens were also created for the monthly events:

Zoom backgrounds were provided for speakers hosting virtual events: