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Columbia GSAPP Fall 2021 Identity

Branding for Columbia GSAPP’s Fall 2021 lecture and event series—including poster designs, social templates, animations, event title slides and Zoom virtual backgrounds.

To keep students engaged throughout the year, we developed a series of graphic, tactile animations to bring movement, texture and playful change to each month’s assets. Animations were deconstructed for each medium and continually evolved throughout the design process.


Client: Columbia GSAPP, Lyla Catellier
Art Direction: Party of One Studio
Design: Party of One Studio