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Etsy Holiday 2013

Etsy sellers were encouraged to "break new ground"—both creatively and as business owners—during the holiday season for our 2013 seller-facing holiday campaign. This message was communicated across multiple deliverables including online educational materials, Scout Book notebooks, a letterpress and gold foil 2014 calendar, thank you cards, and a large scale mural for Etsy's pavillion at the Javitz Center. All typographic sculptures were created in collaboration with Nicole Licht.


Creative Direction: Randy J. Hunt
Art Direction: Jeremy Perez-Cruz
Project Management: Ashley Dawn Edwards
Design: Melissa Deckert & Nicole Licht
Prop Styling: Melissa Deckert & Nicole Licht
Copy: Wynne Renz
Photography: Aaron Cameron Muntz
Vinyl Letterforms: Big Secret Lasercutting

Created while working in-house at Etsy

Behind the scenes