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Etsy Holiday 2014

For Etsy’s global 2014 holiday campaign, shoppers were encouraged to “Unwrap Etsy” through printed and digital advertisements, social media assets, physical pop-ups and gift-wrapping stations available at select Etsy events.

Gift ideas and holiday wrapping paper available on were showcased throughout the campaign in a modular, flexible system. In-person events included illustrated wrapping paper by Jing Wei and customizable gift tags.


Creative Direction: Julia Hoffmann
Art Direction: Daniel Dittmar
Project Management: Eva Green
Design: Melissa Deckert
Illustration: Jing Wei
Photography: Aaron Cameron Muntz
Copy: Wynne Renz

Created while working in-house at Etsy