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Etsy Valentine's Day Campaign

I had a blast collaborating with Nicole Licht to create props and styling for Etsy's 2014 Valentine's Day Campaign. Each scene was inspired by tools used to make the product, enhanced by a unique line referencing the process. The overarching message "Say I love you with Etsy," was threaded through subway ads in Canada, online and social media assets, and a promotional video.


Creative Direction: Julia Hoffmann
Art Direction: Daniel Dittmar
Project Management: Eva Green
Copy: Paul Caiozzo & Nathan Frank
Styling: Melissa Deckert & Nicole Licht
Paper Props: Melissa Deckert & Nicole Licht
Photography: Henry Hargreaves

Created while working in-house at Etsy

Installed in subways

Behind the scenes