AGENCY: Created at REDSCOUT
REDSCOUT TEAM: Justin Alicastro, Flora Chan, Melissa Deckert, Jasmeet Gill, Lucie Hajian, Rachel Lee, Ash Shaffer, Sabrina Vanterpool, Biba Washburn
ROLE: Senior Designer
GOVINO TEAM: John McNally, Erik Nickel, Justin Sternberg
PRODUCT CGI: Francis Rudman
CASE STUDY MOTION: Bryan Gancedo-Gonzalez
REDSCOUT TEAM: Justin Alicastro, Flora Chan, Melissa Deckert, Jasmeet Gill, Lucie Hajian, Rachel Lee, Ash Shaffer, Sabrina Vanterpool, Biba Washburn
ROLE: Senior Designer
GOVINO TEAM: John McNally, Erik Nickel, Justin Sternberg
PRODUCT CGI: Francis Rudman
CASE STUDY MOTION: Bryan Gancedo-Gonzalez
When imitators flood the shelves, how does a pioneer reclaim the spotlight?
Govino made their mark in 2008 with the launch of shatterproof wine glasses featuring a distinctive thumb notch. Unlike traditional plastic cups, it was a sophisticated, glass-like alternative, quickly becoming a Napa Valley favorite.
Over a decade later, the category had caught up, leaving Govino, a first mover, struggling to generate consumer interest and distinguish itself from a growing crowd of lower-priced competitors.
We partnered with Govino to revitalize the brand and visual identity and reassert its relevance for modern consumers.
Over a decade later, the category had caught up, leaving Govino, a first mover, struggling to generate consumer interest and distinguish itself from a growing crowd of lower-priced competitors.
We partnered with Govino to revitalize the brand and visual identity and reassert its relevance for modern consumers.
The relaunch: Born in Napa Valley, designed for everyday life.
As part of our repositioning, we elevated Govino from a practical solution to a stylish complement, designed for everything from casual gatherings to elegant outdoor celebrations. This shift sparked a new approach to design and storytelling—one that spotlighted Govino’s signature feature, turning it into a symbol of modern entertaining.
At the heart of the rebrand is the iconic thumb-notch design, which inspired a new visual identity that balances technical precision with a celebration of joyful moments.
To bring the visual identity to life, we reimagined every brand touchpoint, from logo and packaging to website and lifestyle photography, crafting a cohesive experience that felt polished yet inviting.
At the heart of the rebrand is the iconic thumb-notch design, which inspired a new visual identity that balances technical precision with a celebration of joyful moments.
To bring the visual identity to life, we reimagined every brand touchpoint, from logo and packaging to website and lifestyle photography, crafting a cohesive experience that felt polished yet inviting.
A future-forward brand reclaiming the market one retailer at a time.
With a bold new identity, Govino has reintroduced itself—revamping its website and making a striking return to shelves. Resulting in:
New Retail Partners: Launched in specialty stores Uncommon Goods and Zabars
Increased Sales: Up 25% YTD and have exceeded previous months' sales every month in 2025, signaling energy and excitement for refreshed SKUs
New Retail Partners: Launched in specialty stores Uncommon Goods and Zabars
Increased Sales: Up 25% YTD and have exceeded previous months' sales every month in 2025, signaling energy and excitement for refreshed SKUs
Expanding the portfolio to own new occasions.
The brand refresh served as a catalyst for reimagining the product portfolio. Recently, Govino reintroduced a beer SKU, which has since become the top selling set on its website. With more SKUs in development, Govino is re-establishing its position as the shatterproof glassware of choice wherever you are.