Littionary Summer Campaign
Littionary is a jewelry brand based in NYC with simple, delicate designs using the highest quality, responsibly sourced diamonds and metals.
We were asked to create a campaign for their summer products—tiny hoops with inset diamonds, rubies and emeralds—that showcased the meticulous craftsmanship and design, while still feeling airy and light. The result was a small architectural world which allowed these pieces to appear larger than life, while revealing their small scale with little bits of Mother Nature interacting throughout.
Each set was hand built from balsa wood, then sanded and painted for a textured appearance. Inspiration was taken from Grecian architecture, with colorful windows and archway details to highlight the jewelry within.
Images appeared on Littionary's homepage as well as printed collateral, social media and marketing assets.
Littionary is a jewelry brand based in NYC with simple, delicate designs using the highest quality, responsibly sourced diamonds and metals.
We were asked to create a campaign for their summer products—tiny hoops with inset diamonds, rubies and emeralds—that showcased the meticulous craftsmanship and design, while still feeling airy and light. The result was a small architectural world which allowed these pieces to appear larger than life, while revealing their small scale with little bits of Mother Nature interacting throughout.
Each set was hand built from balsa wood, then sanded and painted for a textured appearance. Inspiration was taken from Grecian architecture, with colorful windows and archway details to highlight the jewelry within.
Images appeared on Littionary's homepage as well as printed collateral, social media and marketing assets.
CREDITS
Client: Littionary
Art Direction: Melissa Deckert & Nicole Licht (PO1 Studio)
Set Design: Melissa Deckert & Nicole Licht (PO1 Studio)
Photography: Melissa Deckert & Nicole Licht (PO1 Studio)
