Otherland 90s Collection Campaign
We joined forces with Otherland for a second time to create set designs for their Carefree 90s collection—3 distinct scents that mix light florals with nostalgic notes—Blue Jean Baby, Dreamlight & Gloss Pop.
Inspired by 90s treasures such as polly pockets, shiny pink land lines, furry pencils and glossy lip smackers, we created a series of dreamy, pastel worlds filled with custom pedestals, soft painted skies and hard candy finishes. Each set was tailored specifically to the scent, including small details referencing the candles’ name and ingredients.
Images appeared on Otherland’s homepage as well as social media and marketing assets. Additionally, images were featured in a variety of press including Refinery 29, Apartment Therapy and House Beautiful.
We joined forces with Otherland for a second time to create set designs for their Carefree 90s collection—3 distinct scents that mix light florals with nostalgic notes—Blue Jean Baby, Dreamlight & Gloss Pop.
Inspired by 90s treasures such as polly pockets, shiny pink land lines, furry pencils and glossy lip smackers, we created a series of dreamy, pastel worlds filled with custom pedestals, soft painted skies and hard candy finishes. Each set was tailored specifically to the scent, including small details referencing the candles’ name and ingredients.
Images appeared on Otherland’s homepage as well as social media and marketing assets. Additionally, images were featured in a variety of press including Refinery 29, Apartment Therapy and House Beautiful.
CREDITS
Client: Otherland Co (Abigail Stone, Henriette Van Baren)
Art Direction: Melissa Deckert & Nicole Licht (PO1 Studio)
Set Design & Styling: Melissa Deckert & Nicole Licht (PO1 Studio)
Photography: Henry Hargreaves
Retouching: Zach Vitale
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