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SUNBOY is the world’s first spiked coconut water—a refreshingly hydrating, canned and fizzy cocktail made with real fruit juices. After their initial launch, the brand was looking to expand for summer 2023 with new photography and promotional merch. 

Inspired by SUNBOY’s social sign-off, “The Anti-Hustle Coconut Club for Leisurely Achievers and the Achievement of Leisure”, we developed a series of summertime photography and graphics dedicated to finding the leisure within.


Client: Sunboy
Creative Direction: Nate Tate
Art Direction: Melissa Deckert & Nicole Licht (PO1 Studio)
Set Design & Styling:
Melissa Deckert & Nicole Licht (PO1 Studio)
Design: Melissa Deckert & Nicole Licht (PO1 Studio)
Photography: Henry Hargreaves
Food Styling: Sean Dooley
Retouching: Zach Vitale

The SUNBOY can was interpreted into a 2D, blissed out smile for embossed tintackers (found at any bar that carries SUNBOY).

Giveaways for The Anti-Hustle Coconut Club feature a content little coconut, drinking from his own ‘cup’. 

Branded promotional items feature a fully reclining Sun, epitomizing a SUNBOY life of leisure.