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The Business of Breathing

Dream brief!!! For Damn Joan's Madness issue, we created a set of tactile lungs that appear in four different scenes related to breathing therapy crazes. The article by Kelly Conaboy follows her experience trying each one—from tech and drug related solutions, to water 'rebirths' and aspirational (Instagrammable) treatments. Read the article here.

These lungs took us multiple tries to get right and were a combination of tissue paper, tulle, watercolor, plastic tubing, raw silk, and dollar store Xmas decorations with the glitter scraped off :)


Editor-in-Chief: Mikki Halpin
Design Director: Lynda Lucas
Producer: Lauren Teng
Author: Kelly Conaboy
Photography: Party of One Studio
Styling: Party of One Studio
Prop Design: Party of One Studio

Hero image

App/Tech solutions

Spa (and highly aspirational) treatments

Drug-induced therapy

Water ‘rebirth’ therapy