https://melissadeckert.com Melissa Deckert Sun, 17 Aug 2025 21:06:55 +0000 https://melissadeckert.com en https://melissadeckert.com/Index Tue, 24 Jun 2025 02:37:03 +0000 Melissa Deckert https://melissadeckert.com/Index https://melissadeckert.com/Seattle-Reign-FC Wed, 25 Jun 2025 00:57:05 +0000 Melissa Deckert https://melissadeckert.com/Seattle-Reign-FC Seattle Reign FC: Putting a legacy sports franchise back on the front foot 🏆 Finalist in the 2026 ADC Awards ⭐️ Featured on Brand New, PRINT Mag, GD USA and&nbsp;Adweek REDSCOUT TEAM ➔ Client Services: Christina Sailer➔ Design: Flora Chan, Alec Cerminaro, Melissa Deckert, Rachel Lee ➔ Strategy: Justin Alicastro, Ivan Kayser, Ash Shaffer, Rachael ShermanMY ROLE Senior Designer SEATTLE REIGN FC TEAM Courtney Carter, Maya Mendoza-Exstrom, Taylor Graham, Alinne Castro Neshmonin, Rob Stanton, Parkavi Turner, Hugh Weber <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1c0490f041d7af5d787d606dda4b2b9bbaa48ccebc2826ac8afe51d81b37babb/reign_cs_flag.png" data-mid="241846946" border="0" src="https://freight.cargo.site/w/1000/i/1c0490f041d7af5d787d606dda4b2b9bbaa48ccebc2826ac8afe51d81b37babb/reign_cs_flag.png" /> After years of transition, how could Seattle Reign FC reclaim its throne? Following change and upheaval, from a relocation to their stint as OL Reign, Seattle’s iconic NWSL team was finally coming home—reclaiming its roots, and its crown. But even after a monumental homecoming brought the team together under one roof and one name, something was missing. Reign had lost their identity in the whiplash on their way home. Following this turbulence, Reign faced a pivotal challenge: re-establishing their identity with fans, players, and the greater Seattle community, while also simultaneously charting a bold, future-facing course. Together, Redscout and Reign set out to curate the team’s brand for its next era—and for the next era of women’s sports—to reignite Seattle’s pride and show the city, and the world, they’ve arrived. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f0ef63a9ac6ec130e70158df76ce0826c815e3524aa5e9ccc39c7902865371be/reign_casestudy_pr_12_2.jpg" data-mid="241673791" border="0" src="https://freight.cargo.site/w/1000/i/f0ef63a9ac6ec130e70158df76ce0826c815e3524aa5e9ccc39c7902865371be/reign_casestudy_pr_12_2.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2d5cef1eede2184281eefa04d44717d436fae4d663e92515db2603f64213ae86/reign_cs_trio.png" data-mid="241673792" border="0" src="https://freight.cargo.site/w/1000/i/2d5cef1eede2184281eefa04d44717d436fae4d663e92515db2603f64213ae86/reign_cs_trio.png" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/20b797373ffb209b63534075a56343023537f32700e49f318f7facb536f238c2/reign_cs_adames_2.jpg" data-mid="241673793" border="0" src="https://freight.cargo.site/w/1000/i/20b797373ffb209b63534075a56343023537f32700e49f318f7facb536f238c2/reign_cs_adames_2.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/569e76bfa8d90bdcf33d25aa7750df0126ab55934024f6298ef84030d85b4171/reign_cs_banner2.jpg" data-mid="241673794" border="0" src="https://freight.cargo.site/w/1000/i/569e76bfa8d90bdcf33d25aa7750df0126ab55934024f6298ef84030d85b4171/reign_cs_banner2.jpg" /> A bold new identity, fitting for a Queen For years, a crowded sports landscape and a humble attitude kept Reign from commanding the world stage. We knew being “louder” wasn’t the answer. We needed to tap into Reign’s unique passion and boldness, so we turned to the Queen. We quickly realized that channeling the Queen’s spirit was the key to refreshing Reign’s identity with sophistication and edge. An icon of the city and a symbol of Reign’s heart and mind, the Queen became more than a logo. Together, we expanded on her origin story—elevating her into a beacon of passion and progress, deeply revered by players and fans alike. Her return to the crest felt like a monumental homecoming, sparking a powerful swell of pride across the team and the city. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/25ffa9085a5733ef2a32b4a5a47e90168030f612ca383d16ad94fd16125cb0a1/reign_cs_jumbo-wildposting2.png" data-mid="241673797" border="0" src="https://freight.cargo.site/w/1000/i/25ffa9085a5733ef2a32b4a5a47e90168030f612ca383d16ad94fd16125cb0a1/reign_cs_jumbo-wildposting2.png" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d5430646415496166c1650807c767daa1f476b6c6750910b4cc171cbd97bde7c/reign_cs_biyendolo2.jpg" data-mid="241673799" border="0" src="https://freight.cargo.site/w/1000/i/d5430646415496166c1650807c767daa1f476b6c6750910b4cc171cbd97bde7c/reign_cs_biyendolo2.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8d3831c0e4eebea2896fef0f8120efb3b88c514c1d9825aa29db23efc81c5042/reign_cs_rise-kit2.jpg" data-mid="241673800" border="0" src="https://freight.cargo.site/w/1000/i/8d3831c0e4eebea2896fef0f8120efb3b88c514c1d9825aa29db23efc81c5042/reign_cs_rise-kit2.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/deea5de2a6a22a28f7c2be88fb17ecb91b77918b7c87a5a8c80021c0e681a541/reign_cs_adames_2.png" data-mid="241832923" border="0" src="https://freight.cargo.site/w/1000/i/deea5de2a6a22a28f7c2be88fb17ecb91b77918b7c87a5a8c80021c0e681a541/reign_cs_adames_2.png" /> A design system ready to launch a season, and re-launch a franchise Guided by the Queen’s posture, we reimagined Reign’s identity to reflect her power and grace. We crafted a distinct typographic voice that blends elegance with unshakable strength. That same ethos carries through to our photography, capturing players as poised, unstoppable forces. Each element is grounded with a refined color palette that channels the vibrancy of Seattle’s landscape and mirrors the team’s excellence, on and off the pitch. Drawing inspiration from royal insignia, we crafted a series of graphic frames that serve as both a unifying and dynamic element. These frames act as a visual metaphor for the club’s ongoing growth—celebrating diverse representation and reinforcing a sense of belonging. Designed for versatility, the frames will evolve across future seasons—offering room for adaptation, maintaining visual consistency, and reinforcing Reign’s distinct presence within the league. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3a0a5c4fc39f53d527cf3207c5f765fdc73761d35e6633ff0be935caa11270fb/reign_cs_billboard.png" data-mid="241832984" border="0" src="https://freight.cargo.site/w/1000/i/3a0a5c4fc39f53d527cf3207c5f765fdc73761d35e6633ff0be935caa11270fb/reign_cs_billboard.png" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c75faf2fbbff87f16fc9a7583919eb398af6284b891825c80fb2174923b6974c/reign_cs_scarf-blur.png" data-mid="241673806" border="0" src="https://freight.cargo.site/w/1000/i/c75faf2fbbff87f16fc9a7583919eb398af6284b891825c80fb2174923b6974c/reign_cs_scarf-blur.png" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5ee6211a5981bc1651342d93c4eed0ee1e748652c1e109d7f772c7f9651c36b0/reign_cs_huitema.png" data-mid="241673808" border="0" src="https://freight.cargo.site/w/1000/i/5ee6211a5981bc1651342d93c4eed0ee1e748652c1e109d7f772c7f9651c36b0/reign_cs_huitema.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6fccb55a2adc43ab3bb41ad364865e1ec4d7290c42340fb5de9ad91167b0ab9c/reign_cs_wildposting.png" data-mid="241673810" border="0" src="https://freight.cargo.site/w/1000/i/6fccb55a2adc43ab3bb41ad364865e1ec4d7290c42340fb5de9ad91167b0ab9c/reign_cs_wildposting.png" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c9e70a48684853dff3c990d118ba9ccbfa96aa4f21a50a86ea09ccc3e59eee7c/reign_cs_story.png" data-mid="241673811" border="0" src="https://freight.cargo.site/w/1000/i/c9e70a48684853dff3c990d118ba9ccbfa96aa4f21a50a86ea09ccc3e59eee7c/reign_cs_story.png" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/95e98ca999a46e04e131e2947e97fd19390d7c9d6184c4a8d04c96e845d52a00/reign_cs_crest2.jpg" data-mid="241673820" border="0" src="https://freight.cargo.site/w/1000/i/95e98ca999a46e04e131e2947e97fd19390d7c9d6184c4a8d04c96e845d52a00/reign_cs_crest2.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/19b24c4ba196230786696a6ecfbec41bb23be1421e0c34bf15d26fff50b1ca9c/reign_cs_posters.png" data-mid="241673822" border="0" src="https://freight.cargo.site/w/1000/i/19b24c4ba196230786696a6ecfbec41bb23be1421e0c34bf15d26fff50b1ca9c/reign_cs_posters.png" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3639634c81bae800c7ecd51da649b24ea9c09cb5ebaee5993de20a3ae03ef642/reign_cs_fishlock.png" data-mid="241673825" border="0" src="https://freight.cargo.site/w/1000/i/3639634c81bae800c7ecd51da649b24ea9c09cb5ebaee5993de20a3ae03ef642/reign_cs_fishlock.png" /> Making the Reign unmissable Unifying Around A Shared VisionOur impassioned North Star and dynamic design system was rolled out at Media Day, and realized in-stadium before the Reign played a single match. Empowering the Design and Marketing TeamsWe co-created alongside their team, enabling them to hit the ground running with the system—even as it was still being built. This parallel process ensured early adoption, ownership, and long-term sustainability. Bringing our New Identity to LifeConsistent cross-team collaboration enabled us to execute numerous deliverables ranging from social posts, to OOH, to their new jersey launch and corresponding photoshoot. Ready for Game DayBefore the Reign played a single match in the 2025 season, the new brand ethos and design system were rolled out among the organization and team. In the last year, Reign FC has doubled its sponsorship portfolio and revenue, securing new and renewed deals with Alaska Airlines, Sheraton, Starbucks, MultiCare, Sparkling Ice, Gatorade and Umpqua Bank. <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8fa3dcaef8019818c081b0bc62a2f5086fd3754faf1a20d038c8f3d28b45668d/reign_cs_dahlien.png" data-mid="241673845" border="0" src="https://freight.cargo.site/w/1000/i/8fa3dcaef8019818c081b0bc62a2f5086fd3754faf1a20d038c8f3d28b45668d/reign_cs_dahlien.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e8ffab0dacfbba9f96609268c952fbdbeffdd254168ee855e907cd2708083e02/reign_cs_huitema_h.png" data-mid="241673846" border="0" src="https://freight.cargo.site/w/1000/i/e8ffab0dacfbba9f96609268c952fbdbeffdd254168ee855e907cd2708083e02/reign_cs_huitema_h.png" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ac4e16cbe24c41d9bf6ab2da2ffff9e361ce8598d081e559d8271c795c74281d/reign_cs_newspaper.png" data-mid="241673870" border="0" src="https://freight.cargo.site/w/1000/i/ac4e16cbe24c41d9bf6ab2da2ffff9e361ce8598d081e559d8271c795c74281d/reign_cs_newspaper.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5c84e27ac8243637765c9dc3358ab8c16bdda6a289270a37bc884a9a9800cc30/reign_cs_fans-scarf.png" data-mid="241833013" border="0" src="https://freight.cargo.site/w/1000/i/5c84e27ac8243637765c9dc3358ab8c16bdda6a289270a37bc884a9a9800cc30/reign_cs_fans-scarf.png" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0fb0a404a77299c9498d590df4e275b6ce52cb4549abcb63524e2855df35be0d/reign_cs_scarf2.jpg" data-mid="241674515" border="0" src="https://freight.cargo.site/w/1000/i/0fb0a404a77299c9498d590df4e275b6ce52cb4549abcb63524e2855df35be0d/reign_cs_scarf2.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9785808ef1c3d4ec6b09c54684594ec22cd9f84897d459a8d13b4cffcb6c02dc/reign_cs_mondesir.png" data-mid="241674537" border="0" src="https://freight.cargo.site/w/1000/i/9785808ef1c3d4ec6b09c54684594ec22cd9f84897d459a8d13b4cffcb6c02dc/reign_cs_mondesir.png" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/216bd61c8999a5cace2a7ca875017e2b10e7c32524c6fd5ba71676aa9f6941e2/reign_cs_bottle.png" data-mid="241674538" border="0" src="https://freight.cargo.site/w/1000/i/216bd61c8999a5cace2a7ca875017e2b10e7c32524c6fd5ba71676aa9f6941e2/reign_cs_bottle.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/928497c625c3570e5b313acc8f3fb54bb477d5bb36858d5a5dd1c75de3da976c/reign_cs_media-day-bts.png" data-mid="241674539" border="0" src="https://freight.cargo.site/w/1000/i/928497c625c3570e5b313acc8f3fb54bb477d5bb36858d5a5dd1c75de3da976c/reign_cs_media-day-bts.png" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a490a5d6cc34a5e1943f26aac8faf68ec750513f90cf377e710ad355d231c395/reign_cs_blanket.png" data-mid="241674540" border="0" src="https://freight.cargo.site/w/1000/i/a490a5d6cc34a5e1943f26aac8faf68ec750513f90cf377e710ad355d231c395/reign_cs_blanket.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3ce0fa3d92cb8f8cefe26c9f7832df049bcde3a043f0b6a0ce59341d77bf845a/reign_cs_bugg_compressed.png" data-mid="241846803" border="0" src="https://freight.cargo.site/w/1000/i/3ce0fa3d92cb8f8cefe26c9f7832df049bcde3a043f0b6a0ce59341d77bf845a/reign_cs_bugg_compressed.png" /> Additional Credits MATCHDAY PHOTOGRAPHY Seattle Reign FCSTUDIO PHOTOGRAPHY, SET DESIGN &amp; RETOUCHING Studio Black Locust CASE STUDY MOTION Bryan Gancedo-Gonzalez SCARF SUPPLIERRuffneck BILLBOARD PRINTER Lamar GraphicsOOH WILDPOSTING &amp; INSTALLATION Polite Society https://melissadeckert.com/Govino Sun, 29 Jun 2025 02:57:57 +0000 Melissa Deckert https://melissadeckert.com/Govino Govino:&nbsp;Powering the comeback of a category pioneer 🏆 2nd Place 2026 Dieline Awards Winner⭐️ Featured on Brand New, The Dieline REDSCOUT TEAM➔ Client Services: Lucie Hajian➔ Design: Flora Chan, Melissa Deckert, Rachel Lee, Biba Washburn➔ Strategy: Justin Alicastro, Jasmeet Gill, Ash Shaffer, Sabrina Vanterpool MY ROLE Senior DesignerGOVINO TEAM John McNally, Erik Nickel, Justin Sternberg PRODUCT CGI Francis Rudman CASE STUDY MOTION Bryan Gancedo-Gonzalez <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/490dc185b7a56cad193a6f3b0b5fb7c6d831ca3dc47adaeeb53dfb99291b2498/Govino_1.png" data-mid="241848931" border="0" src="https://freight.cargo.site/w/1000/i/490dc185b7a56cad193a6f3b0b5fb7c6d831ca3dc47adaeeb53dfb99291b2498/Govino_1.png" /> When imitators flood the shelves, how does a pioneer reclaim the spotlight? Govino made their mark in 2008 with the launch of shatterproof wine glasses featuring a distinctive thumb notch. Unlike traditional plastic cups, it was a sophisticated, glass-like alternative, quickly becoming a Napa Valley favorite. Over a decade later, the category had caught up, leaving Govino, a first mover, struggling to generate consumer interest and distinguish itself from a growing crowd of lower-priced competitors. We partnered with Govino to revitalize the brand and visual identity and reassert its relevance for modern consumers. <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/57d50cc2ef1ed663fde6254230f61545874d4746b9521ab8a82c3bef23a360b9/Govino_5.png" data-mid="241848934" border="0" src="https://freight.cargo.site/w/1000/i/57d50cc2ef1ed663fde6254230f61545874d4746b9521ab8a82c3bef23a360b9/Govino_5.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a690a432e34dff8ba08d63ec91ea59649b1a8753ea7318e957134054c0585dc3/Govino_7.png" data-mid="241848935" border="0" src="https://freight.cargo.site/w/1000/i/a690a432e34dff8ba08d63ec91ea59649b1a8753ea7318e957134054c0585dc3/Govino_7.png" /> The relaunch: Born in Napa Valley, designed for everyday life. As part of our repositioning, we elevated Govino from a practical solution to a stylish complement, designed for everything from casual gatherings to elegant outdoor celebrations. This shift sparked a new approach to design and storytelling—one that spotlighted Govino’s signature feature, turning it into a symbol of modern entertaining. At the heart of the rebrand is the iconic thumb-notch design, which inspired a new visual identity that balances technical precision with a celebration of joyful moments. To bring the visual identity to life, we reimagined every brand touchpoint, from logo and packaging to website and lifestyle photography, crafting a cohesive experience that felt polished yet inviting. <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/bc0a67f0aea1d3311704b36e4f42c702134b953731c1b959b5c12400c294a7c6/Govino_8.png" data-mid="241848936" border="0" src="https://freight.cargo.site/w/1000/i/bc0a67f0aea1d3311704b36e4f42c702134b953731c1b959b5c12400c294a7c6/Govino_8.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/526288180793f723d27d47d5ab131d6093dc610455ee864237722229c92b2fa6/Govino_9.png" data-mid="241848938" border="0" src="https://freight.cargo.site/w/1000/i/526288180793f723d27d47d5ab131d6093dc610455ee864237722229c92b2fa6/Govino_9.png" /> <img width="3000" height="1125" width_o="3000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/62e454171b7b79710cdbe92433ae81c3e1101547930c3dafd4ec85cf61e8b112/Govino_12.png" data-mid="241848942" border="0" src="https://freight.cargo.site/w/1000/i/62e454171b7b79710cdbe92433ae81c3e1101547930c3dafd4ec85cf61e8b112/Govino_12.png" /> <img width="1500" height="2001" width_o="1500" height_o="2001" data-src="https://freight.cargo.site/t/original/i/68952f74b344b6b2d923297d2a0dbdc4e5853ab31da4141b7dcfa4f89c1bc6a2/Govino_15.png" data-mid="241848947" border="0" src="https://freight.cargo.site/w/1000/i/68952f74b344b6b2d923297d2a0dbdc4e5853ab31da4141b7dcfa4f89c1bc6a2/Govino_15.png" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/479c8eb43c1c2875054af8b8bd0cc37adb2ef72543401db27487dd2027011961/Govino_16.png" data-mid="241848950" border="0" src="https://freight.cargo.site/w/1000/i/479c8eb43c1c2875054af8b8bd0cc37adb2ef72543401db27487dd2027011961/Govino_16.png" /> A future-forward brand reclaiming the market one retailer at a time. With a bold new identity, Govino has reintroduced itself—revamping its website and making a striking return to shelves. Resulting in: New Retail Partners: Launched in specialty stores Uncommon Goods and Zabars Increased Sales: Up 25% YTD and have exceeded previous months' sales every month in 2025, signaling energy and excitement for refreshed SKUs <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/7f339fd51a209e6133db2e878004b4b152e598ebc10d0285245b8722b26ca1c8/Govino_18.png" data-mid="241848952" border="0" src="https://freight.cargo.site/w/1000/i/7f339fd51a209e6133db2e878004b4b152e598ebc10d0285245b8722b26ca1c8/Govino_18.png" /> <img width="1501" height="2001" width_o="1501" height_o="2001" data-src="https://freight.cargo.site/t/original/i/f8a686c2b34a5f20376ca2bb7b44afe7d48c5f0df3100b90b52acc303ae49abd/Govino_19.png" data-mid="241848953" border="0" src="https://freight.cargo.site/w/1000/i/f8a686c2b34a5f20376ca2bb7b44afe7d48c5f0df3100b90b52acc303ae49abd/Govino_19.png" /> <img width="1500" height="2001" width_o="1500" height_o="2001" data-src="https://freight.cargo.site/t/original/i/acb76a38ea1d4644c481d9cbdf9c5b80f62c3748f235c3b62c0c8523ca9adb72/Govino_20.png" data-mid="241848954" border="0" src="https://freight.cargo.site/w/1000/i/acb76a38ea1d4644c481d9cbdf9c5b80f62c3748f235c3b62c0c8523ca9adb72/Govino_20.png" /> <img width="1501" height="2001" width_o="1501" height_o="2001" data-src="https://freight.cargo.site/t/original/i/1ffff24a2b8ea46502024441774d349f838f4d5105d802526c857c1c3ed8eb9b/Govino_21.png" data-mid="241848957" border="0" src="https://freight.cargo.site/w/1000/i/1ffff24a2b8ea46502024441774d349f838f4d5105d802526c857c1c3ed8eb9b/Govino_21.png" /> <img width="1501" height="2001" width_o="1501" height_o="2001" data-src="https://freight.cargo.site/t/original/i/92c1e4bd116efc19a7868f034e0438a424f6c1eb926374355871d6695d343805/Govino_22.png" data-mid="241848958" border="0" src="https://freight.cargo.site/w/1000/i/92c1e4bd116efc19a7868f034e0438a424f6c1eb926374355871d6695d343805/Govino_22.png" /> Expanding the portfolio to own new occasions. The brand refresh served as a catalyst for reimagining the product portfolio. Recently, Govino reintroduced a beer SKU, which has since become the top selling set on its website. With more SKUs in development, Govino is re-establishing its position as the shatterproof glassware of choice wherever you are. https://melissadeckert.com/Art-Direction Mon, 14 Jul 2025 03:44:28 +0000 Melissa Deckert https://melissadeckert.com/Art-Direction Art Direction A collection of work developed for various clients by Party of One Studio (Melissa Deckert + Nicole Licht). Our involvement included concept development, production, on-set art direction and post-production for all visuals. Props and set pieces were all created in-house—hand built, polished, painted, airbrushed, sculpted, sourced and finished—with care and customization for each client.&nbsp; InStyle Editor’s Picks Airbrushed pedestals and modular landscapes reimagine a “Sunset on the Beach” theme with a dreamy, modern twist. INSTYLE TEAM➔ Creative Director: Jenna Brillhart➔ Beauty Team:&nbsp;Kayla Greaves, Erin Lukas, Pia Velasco CREATIVE TEAM➔ Art Direction: Party of One Studio➔ Set Design: Party of One Studio➔ Photography: Henry Hargreaves➔ Retouching: Zach Vitale <img width="1840" height="2300" width_o="1840" height_o="2300" data-src="https://freight.cargo.site/t/original/i/db32ed08ff91d5943b279f9109cbe7f444b12484003fe706b64b8e656e1cb0a1/AD_PO1_InStyle_EP_4-5_7.jpg" data-mid="235767779" border="0" src="https://freight.cargo.site/w/1000/i/db32ed08ff91d5943b279f9109cbe7f444b12484003fe706b64b8e656e1cb0a1/AD_PO1_InStyle_EP_4-5_7.jpg" /> <img width="1840" height="2300" width_o="1840" height_o="2300" data-src="https://freight.cargo.site/t/original/i/13fbcb38c996216f2cec9af1c625af6a9dd29c3d501ed79c31f248ac4a632087/AD_PO1_InStyle_EP_4-5_3.jpg" data-mid="235767775" border="0" src="https://freight.cargo.site/w/1000/i/13fbcb38c996216f2cec9af1c625af6a9dd29c3d501ed79c31f248ac4a632087/AD_PO1_InStyle_EP_4-5_3.jpg" /> <img width="1840" height="2300" width_o="1840" height_o="2300" data-src="https://freight.cargo.site/t/original/i/08aa2abab3e3c9541f9c96c984c61e5886009129ec05e1c8a03e0c663be38bf9/AD_PO1_InStyle_EP_4-5_6.jpg" data-mid="235767778" border="0" src="https://freight.cargo.site/w/1000/i/08aa2abab3e3c9541f9c96c984c61e5886009129ec05e1c8a03e0c663be38bf9/AD_PO1_InStyle_EP_4-5_6.jpg" /> <img width="1840" height="2300" width_o="1840" height_o="2300" data-src="https://freight.cargo.site/t/original/i/ba2509390aabfac6ca53def3f61a9127b67e5f12c40c3642c2e91e92fd630f09/AD_PO1_InStyle_EP_4-5_1.jpg" data-mid="235767773" border="0" src="https://freight.cargo.site/w/1000/i/ba2509390aabfac6ca53def3f61a9127b67e5f12c40c3642c2e91e92fd630f09/AD_PO1_InStyle_EP_4-5_1.jpg" /> <img width="1840" height="2300" width_o="1840" height_o="2300" data-src="https://freight.cargo.site/t/original/i/e3177826eb28483608f46f73372a9a94b53677974bbee697b02841afe982d3c3/AD_PO1_InStyle_EP_4-5_5.jpg" data-mid="235767777" border="0" src="https://freight.cargo.site/w/1000/i/e3177826eb28483608f46f73372a9a94b53677974bbee697b02841afe982d3c3/AD_PO1_InStyle_EP_4-5_5.jpg" /> <img width="1840" height="2300" width_o="1840" height_o="2300" data-src="https://freight.cargo.site/t/original/i/9fad4a8209abaa88bee29a94edbc7e6bbceb98617a64931206a45411b66eeb8a/AD_PO1_InStyle_EP_4-5_2.jpg" data-mid="235767774" border="0" src="https://freight.cargo.site/w/1000/i/9fad4a8209abaa88bee29a94edbc7e6bbceb98617a64931206a45411b66eeb8a/AD_PO1_InStyle_EP_4-5_2.jpg" /> <img width="2300" height="1840" width_o="2300" height_o="1840" data-src="https://freight.cargo.site/t/original/i/773a765bb31959d8c32c2f2622d865e09452f28387f1dfa241676b976d1df249/AD_PO1_InStyle_EP_4-5_4_Horizontal.jpg" data-mid="235767780" border="0" src="https://freight.cargo.site/w/1000/i/773a765bb31959d8c32c2f2622d865e09452f28387f1dfa241676b976d1df249/AD_PO1_InStyle_EP_4-5_4_Horizontal.jpg" /> InStyle Best of Body CareCustom plexi tiles, layered grids, and soapy suds highlight hero products in a clean, textural environment. INSTYLE TEAM➔ Creative Director: Jenna BrillhartCREATIVE TEAM➔ Art Direction: Party of One Studio➔ Set Design: Party of One Studio➔ Photography: Henry Hargreaves➔ Retouching: Zach Vitale <img width="2300" height="1840" width_o="2300" height_o="1840" data-src="https://freight.cargo.site/t/original/i/72883eaed9c033a2357ab85a1db847fa1a5e23bafd7004d7ce25786145434ad8/AD_PO1_InStyle_BodyCare_4-5_6.jpg" data-mid="235805230" border="0" src="https://freight.cargo.site/w/1000/i/72883eaed9c033a2357ab85a1db847fa1a5e23bafd7004d7ce25786145434ad8/AD_PO1_InStyle_BodyCare_4-5_6.jpg" /> <img width="2300" height="1840" width_o="2300" height_o="1840" data-src="https://freight.cargo.site/t/original/i/4ff38ee7837afee983f016f3ad67db880d66845484c9fa81ba944e2c6ae14f29/AD_PO1_InStyle_BodyCare_4-5_4.jpg" data-mid="235805228" border="0" src="https://freight.cargo.site/w/1000/i/4ff38ee7837afee983f016f3ad67db880d66845484c9fa81ba944e2c6ae14f29/AD_PO1_InStyle_BodyCare_4-5_4.jpg" /> <img width="2300" height="1840" width_o="2300" height_o="1840" data-src="https://freight.cargo.site/t/original/i/379149693a96b18810853be2246bd2526fd84abaf1ac3816bfb748dac4dbad8b/AD_PO1_InStyle_BodyCare_4-5_5.jpg" data-mid="235805229" border="0" src="https://freight.cargo.site/w/1000/i/379149693a96b18810853be2246bd2526fd84abaf1ac3816bfb748dac4dbad8b/AD_PO1_InStyle_BodyCare_4-5_5.jpg" /> <img width="2300" height="1840" width_o="2300" height_o="1840" data-src="https://freight.cargo.site/t/original/i/c4a14d09683395e3998cfc0f655a493100572e340086a003ff8bda85e6996573/AD_PO1_InStyle_BodyCare_4-5_2.jpg" data-mid="235805226" border="0" src="https://freight.cargo.site/w/1000/i/c4a14d09683395e3998cfc0f655a493100572e340086a003ff8bda85e6996573/AD_PO1_InStyle_BodyCare_4-5_2.jpg" /> <img width="2300" height="1840" width_o="2300" height_o="1840" data-src="https://freight.cargo.site/t/original/i/af2907d2029ca212e35655c7f357c64ca5166fbb5ef46c0e88dcf8a22ff4d328/AD_PO1_InStyle_BodyCare_4-5_7.jpg" data-mid="235805231" border="0" src="https://freight.cargo.site/w/1000/i/af2907d2029ca212e35655c7f357c64ca5166fbb5ef46c0e88dcf8a22ff4d328/AD_PO1_InStyle_BodyCare_4-5_7.jpg" /> <img width="2300" height="1840" width_o="2300" height_o="1840" data-src="https://freight.cargo.site/t/original/i/7bd7a34415ba30af526f816433f76f5168b00dc4d922838b6bcee5baadf56b90/AD_PO1_InStyle_BodyCare_4-5_3.jpg" data-mid="235805227" border="0" src="https://freight.cargo.site/w/1000/i/7bd7a34415ba30af526f816433f76f5168b00dc4d922838b6bcee5baadf56b90/AD_PO1_InStyle_BodyCare_4-5_3.jpg" /> <img width="2300" height="1840" width_o="2300" height_o="1840" data-src="https://freight.cargo.site/t/original/i/56a0307e4b897e84e433db35166707f169eed96db3ed83eb204f54bb44abc350/AD_PO1_InStyle_BodyCare_4-5_1.jpg" data-mid="235805225" border="0" src="https://freight.cargo.site/w/1000/i/56a0307e4b897e84e433db35166707f169eed96db3ed83eb204f54bb44abc350/AD_PO1_InStyle_BodyCare_4-5_1.jpg" /> Cosmopolitan Glam RockA multi-page feature for The Love Issue, combining foam-cut pedestals and digital 3D frames to build a sculptural, iridescent world inspired by rock candy. COSMOPOLITAN TEAM➔ Creative Director: Mallory Roynon➔ Beauty Director: Julee Wilson➔ Editorial Design: Mary Fama CREATIVE TEAM➔ Art Direction: Party of One Studio➔ Set Design: Party of One Studio➔ Photography: Henry Hargreaves➔ Retouching: Zach VitaleIn print February–March 2022 <img width="2000" height="1403" width_o="2000" height_o="1403" data-src="https://freight.cargo.site/t/original/i/eded0658ce31912a3b4d918a7dc30c5fc5cb6f3f0ce70ad1555cffc7273505ed/AD_PO1_CosmoFinalSpreads-2000px_1.jpg" data-mid="235810338" border="0" src="https://freight.cargo.site/w/1000/i/eded0658ce31912a3b4d918a7dc30c5fc5cb6f3f0ce70ad1555cffc7273505ed/AD_PO1_CosmoFinalSpreads-2000px_1.jpg" /> <img width="2000" height="1403" width_o="2000" height_o="1403" data-src="https://freight.cargo.site/t/original/i/0f16867869d678e876654c26d9ee64a2abbf91f072eaaed7e9cd845586c4a136/AD_PO1_CosmoFinalSpreads-2000px_2.jpg" data-mid="235810339" border="0" src="https://freight.cargo.site/w/1000/i/0f16867869d678e876654c26d9ee64a2abbf91f072eaaed7e9cd845586c4a136/AD_PO1_CosmoFinalSpreads-2000px_2.jpg" /> <img width="2000" height="1403" width_o="2000" height_o="1403" data-src="https://freight.cargo.site/t/original/i/7ead0dd72e676cc62f283bb3a02f0631f1a4ff985f5ff9773bb02e9cd0765011/AD_PO1_CosmoFinalSpreads-2000px_3.jpg" data-mid="235810340" border="0" src="https://freight.cargo.site/w/1000/i/7ead0dd72e676cc62f283bb3a02f0631f1a4ff985f5ff9773bb02e9cd0765011/AD_PO1_CosmoFinalSpreads-2000px_3.jpg" /> <img width="2000" height="1403" width_o="2000" height_o="1403" data-src="https://freight.cargo.site/t/original/i/14fadad1cbdb2105209cd7dda7c4ea2b7b0eb4ffb50d6bf88d911a47e5f12229/AD_PO1_CosmoFinalSpreads-2000px_4.jpg" data-mid="235810341" border="0" src="https://freight.cargo.site/w/1000/i/14fadad1cbdb2105209cd7dda7c4ea2b7b0eb4ffb50d6bf88d911a47e5f12229/AD_PO1_CosmoFinalSpreads-2000px_4.jpg" /> <img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/d906ca43a237e724fdd39d2947085d4c599599bc7fae1be05d7dc172b9a2773e/AD_PO1_CosmoImages_2000px_4.jpg" data-mid="235810346" border="0" src="https://freight.cargo.site/w/1000/i/d906ca43a237e724fdd39d2947085d4c599599bc7fae1be05d7dc172b9a2773e/AD_PO1_CosmoImages_2000px_4.jpg" /> <img width="2000" height="2800" width_o="2000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/27ba7e4e71503a8e75e434aec27407981b884cb26d0e0843f36b8e6d932c7e8f/AD_PO1_CosmoImages_2000px_5.jpg" data-mid="235810347" border="0" src="https://freight.cargo.site/w/1000/i/27ba7e4e71503a8e75e434aec27407981b884cb26d0e0843f36b8e6d932c7e8f/AD_PO1_CosmoImages_2000px_5.jpg" /> <img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/8ceb585245a74c80d69170dbbb098967b940baeb2e7b166f23cd55ea002a97aa/AD_PO1_CosmoImages_2000px_1.jpg" data-mid="235810343" border="0" src="https://freight.cargo.site/w/1000/i/8ceb585245a74c80d69170dbbb098967b940baeb2e7b166f23cd55ea002a97aa/AD_PO1_CosmoImages_2000px_1.jpg" /> <img width="2000" height="2800" width_o="2000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/e9a1127d0d27358c239bb523f8cf02b426cf8c8bec285f0bfc4b26ca86210112/AD_PO1_CosmoImages_2000px_6.jpg" data-mid="235810348" border="0" src="https://freight.cargo.site/w/1000/i/e9a1127d0d27358c239bb523f8cf02b426cf8c8bec285f0bfc4b26ca86210112/AD_PO1_CosmoImages_2000px_6.jpg" /> <img width="2000" height="2800" width_o="2000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/af38949d684ac49dd5ea39e03856a76cd66e10d51afa429abd208c737703bc7d/AD_PO1_CosmoImages_2000px_3.jpg" data-mid="235810345" border="0" src="https://freight.cargo.site/w/1000/i/af38949d684ac49dd5ea39e03856a76cd66e10d51afa429abd208c737703bc7d/AD_PO1_CosmoImages_2000px_3.jpg" /> <img width="2000" height="2800" width_o="2000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/a48564d2aa8fb285e1e2455fe2cf2151fae5ed814ae7ec4efd1db58fbb6cc7b9/AD_PO1_CosmoImages_2000px_2.jpg" data-mid="235810344" border="0" src="https://freight.cargo.site/w/1000/i/a48564d2aa8fb285e1e2455fe2cf2151fae5ed814ae7ec4efd1db58fbb6cc7b9/AD_PO1_CosmoImages_2000px_2.jpg" /> Otherland Carefree 90s CollectionPastel-toned sets, custom pedestals, and nostalgic props bring to life the collection’s three signature scents—Blue Jean Baby, Dreamlight, and Gloss Pop. OTHERLAND TEAM➔ Founder: Abigail Cook Stone➔ Design Director: Henriette Van BarenCREATIVE TEAM➔ Art Direction: Party of One Studio➔ Set Design: Party of One Studio➔ Photography: Henry Hargreaves➔ Retouching: Zach Vitale <img width="2300" height="1643" width_o="2300" height_o="1643" data-src="https://freight.cargo.site/t/original/i/073855701c68ff4ab818eb5b24a58dc9e49f6abaa19c725402652754bd9ae3bd/AD-PO1-Otherland-TRIO1.jpg" data-mid="235805648" border="0" src="https://freight.cargo.site/w/1000/i/073855701c68ff4ab818eb5b24a58dc9e49f6abaa19c725402652754bd9ae3bd/AD-PO1-Otherland-TRIO1.jpg" /> <img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/ec8b2f91dad68111f73a7db029cdd3991c4284b1fb92e18c0811309196237e98/AD-PO1-Otherland-DREAMLIGHT.jpg" data-mid="235805646" border="0" src="https://freight.cargo.site/w/1000/i/ec8b2f91dad68111f73a7db029cdd3991c4284b1fb92e18c0811309196237e98/AD-PO1-Otherland-DREAMLIGHT.jpg" /> <img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/6ad440b324a7ad4aeef370d53a7e0ea2238cd24540cb9d73aa5fb09e69b7ff7b/AD-PO1-Otherland-GLOSSPOP.jpg" data-mid="235810950" border="0" src="https://freight.cargo.site/w/1000/i/6ad440b324a7ad4aeef370d53a7e0ea2238cd24540cb9d73aa5fb09e69b7ff7b/AD-PO1-Otherland-GLOSSPOP.jpg" /> <img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/ad7145135d5a418d937575851ecf6f973edf8bbbf9f2bcbd225929506ac6fba9/AD-PO1-Otherland-BLUEJEANBABY.jpg" data-mid="235810953" border="0" src="https://freight.cargo.site/w/1000/i/ad7145135d5a418d937575851ecf6f973edf8bbbf9f2bcbd225929506ac6fba9/AD-PO1-Otherland-BLUEJEANBABY.jpg" /> <img width="2300" height="1642" width_o="2300" height_o="1642" data-src="https://freight.cargo.site/t/original/i/22358a4060b2818959d7ceb481d7cf72915431e03d5e3176be727d6cf95a57da/AD-PO1-Otherland-TRIO2.jpg" data-mid="235810951" border="0" src="https://freight.cargo.site/w/1000/i/22358a4060b2818959d7ceb481d7cf72915431e03d5e3176be727d6cf95a57da/AD-PO1-Otherland-TRIO2.jpg" /> Otherland Summer Collection Surreal structures envelop three summer scents—Matchpoint, Stone Fruit, and Freshwater Pearl—taking inspiration from campaign artwork by Tishk Barzanji. OTHERLAND TEAM➔ Founder: Abigail Cook StoneCREATIVE TEAM➔ Art Direction: Party of One Studio➔ Set Design: Party of One Studio➔ Photography: Henry Hargreaves➔ Retouching: Zach Vitale <img width="2300" height="1643" width_o="2300" height_o="1643" data-src="https://freight.cargo.site/t/original/i/91622a4a24c764dfc43e4920c53f504aad01bf8b719f350acdd528f9e9007bf8/AD_PO1-Otherland-Matchpoint.jpg" data-mid="235811196" border="0" src="https://freight.cargo.site/w/1000/i/91622a4a24c764dfc43e4920c53f504aad01bf8b719f350acdd528f9e9007bf8/AD_PO1-Otherland-Matchpoint.jpg" /> <img width="2500" height="1435" width_o="2500" height_o="1435" data-src="https://freight.cargo.site/t/original/i/2de8990b0f4b1363f399ff81f42c45cc1e4099f52295511989d26f0d557d6f92/AD_PO1-Otherland-HomepageHero.jpg" data-mid="235811195" border="0" src="https://freight.cargo.site/w/1000/i/2de8990b0f4b1363f399ff81f42c45cc1e4099f52295511989d26f0d557d6f92/AD_PO1-Otherland-HomepageHero.jpg" /> <img width="2300" height="1643" width_o="2300" height_o="1643" data-src="https://freight.cargo.site/t/original/i/82f910b9bd9793f92d7bb7675588604da94f28daa9870ed01d46dbe5942f9578/AD_PO1-Otherland-GroupHero.jpg" data-mid="235811194" border="0" src="https://freight.cargo.site/w/1000/i/82f910b9bd9793f92d7bb7675588604da94f28daa9870ed01d46dbe5942f9578/AD_PO1-Otherland-GroupHero.jpg" /> <img width="2300" height="1643" width_o="2300" height_o="1643" data-src="https://freight.cargo.site/t/original/i/4be34a65730a6a2e52f7a2f2377a838c07edd62f93808613c8db27b0cd03445b/AD_PO1-Otherland-StoneFruit.jpg" data-mid="235811198" border="0" src="https://freight.cargo.site/w/1000/i/4be34a65730a6a2e52f7a2f2377a838c07edd62f93808613c8db27b0cd03445b/AD_PO1-Otherland-StoneFruit.jpg" /> <img width="2300" height="1643" width_o="2300" height_o="1643" data-src="https://freight.cargo.site/t/original/i/e8cc853c522ad016becffbd1f676f677c76b833f7bbcf3c2ddd39dcae901766b/AD_PO1-Otherland-Freshwater.jpg" data-mid="235811193" border="0" src="https://freight.cargo.site/w/1000/i/e8cc853c522ad016becffbd1f676f677c76b833f7bbcf3c2ddd39dcae901766b/AD_PO1-Otherland-Freshwater.jpg" /> <img width="2300" height="1643" width_o="2300" height_o="1643" data-src="https://freight.cargo.site/t/original/i/673ebebe6fafb6009f4825234e79c36e590e03aa790337675bca566eaab6dc19/AD_PO1-Otherland-Product.jpg" data-mid="235811197" border="0" src="https://freight.cargo.site/w/1000/i/673ebebe6fafb6009f4825234e79c36e590e03aa790337675bca566eaab6dc19/AD_PO1-Otherland-Product.jpg" /> Sunwink Colorful, refreshing visuals for Sunwink’s new superfood flavors—Digestion Lemonade and Beauty Fruit Punch—featuring hero shots, ingredient images, and recipe images. SUNWINK TEAM➔ Creative Director: Rocío DelaloyeCREATIVE TEAM➔ Art Direction: Party of One Studio➔ Set Design: Party of One Studio➔ Photography: Henry Hargreaves ➔ Food/Drink Styling: Sean Dooley➔ Retouching: Zach Vitale <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/db4687c32fc0071e3172825309f25417229aba98dade99c1e4c636ca84a24cdf/AD_PO1-Sunwink-Hero2-NoSky.jpg" data-mid="235811860" border="0" src="https://freight.cargo.site/w/1000/i/db4687c32fc0071e3172825309f25417229aba98dade99c1e4c636ca84a24cdf/AD_PO1-Sunwink-Hero2-NoSky.jpg" /> <img width="3500" height="2196" width_o="3500" height_o="2196" data-src="https://freight.cargo.site/t/original/i/e42ce27c2682bd935f6dd0e35d54fa67a2e39d68317baab4090448dd5e1ed768/AD_PO1-Sunwink-Hero1-NoSky_3000px.jpg" data-mid="235811859" border="0" src="https://freight.cargo.site/w/1000/i/e42ce27c2682bd935f6dd0e35d54fa67a2e39d68317baab4090448dd5e1ed768/AD_PO1-Sunwink-Hero1-NoSky_3000px.jpg" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e5c9d7c76ed5db3daa34a8f20f19cd410b0795fa08524454c39a96fe55681252/AD_PO1-Sunwink-Hero3.jpg" data-mid="235811861" border="0" src="https://freight.cargo.site/w/1000/i/e5c9d7c76ed5db3daa34a8f20f19cd410b0795fa08524454c39a96fe55681252/AD_PO1-Sunwink-Hero3.jpg" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/a0715183188c87e901232c05f9a6b15a196df9ff5f46ecb93d356e7ca20879d1/AD_PO1-Sunwink-DIGESTION-LEMONADE_14804.jpg" data-mid="235811858" border="0" src="https://freight.cargo.site/w/1000/i/a0715183188c87e901232c05f9a6b15a196df9ff5f46ecb93d356e7ca20879d1/AD_PO1-Sunwink-DIGESTION-LEMONADE_14804.jpg" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/d9cad9e9e818ac6819f4aa5a329ca908240b3dfd7dd8757febf04415760ed2ec/AD_PO1-Sunwink-BERRY-FRUIT-PUNCH_14962.jpg" data-mid="235811857" border="0" src="https://freight.cargo.site/w/1000/i/d9cad9e9e818ac6819f4aa5a329ca908240b3dfd7dd8757febf04415760ed2ec/AD_PO1-Sunwink-BERRY-FRUIT-PUNCH_14962.jpg" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/c0987fabbfc1397e7e60dee808ad5cf16ecd26f73b2f2ad56e4b59ed74de645f/AD_PO1-Sunwink-Ingredient-Berry.jpg" data-mid="235811862" border="0" src="https://freight.cargo.site/w/1000/i/c0987fabbfc1397e7e60dee808ad5cf16ecd26f73b2f2ad56e4b59ed74de645f/AD_PO1-Sunwink-Ingredient-Berry.jpg" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/e45009ea90f7d33cc3a0afbfcb1c2165028c241789d77e0203e73dcb06059bac/AD_PO1-Sunwink-Ingredient-Digestion.jpg" data-mid="235811863" border="0" src="https://freight.cargo.site/w/1000/i/e45009ea90f7d33cc3a0afbfcb1c2165028c241789d77e0203e73dcb06059bac/AD_PO1-Sunwink-Ingredient-Digestion.jpg" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/ad3ed9b957bef49b91bc89b2b20cd6578fd8371bf56621db5f31c9b05ad68f17/AD_PO1-Sunwink-Recipe-Digestion.jpg" data-mid="235811865" border="0" src="https://freight.cargo.site/w/1000/i/ad3ed9b957bef49b91bc89b2b20cd6578fd8371bf56621db5f31c9b05ad68f17/AD_PO1-Sunwink-Recipe-Digestion.jpg" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/1404c823b0fe3a2dff8f50e8d1b49a9a98a9ea2f2ab4d723f924903cda80c514/AD_PO1-Sunwink-Recipe-Berry.jpg" data-mid="235811864" border="0" src="https://freight.cargo.site/w/1000/i/1404c823b0fe3a2dff8f50e8d1b49a9a98a9ea2f2ab4d723f924903cda80c514/AD_PO1-Sunwink-Recipe-Berry.jpg" /> Sunboy Juicy summertime vignettes for SUNBOY—the world’s first spiked coconut water—launching their 2023 expansion into new markets. SUNBOY TEAM➔ Founders: Yair Tygiel, Luke McKenna➔ Creative Director: Nate TateCREATIVE TEAM➔ Art Direction: Party of One Studio➔ Set Design: Party of One Studio➔ Photography: Henry Hargreaves➔ Food/Drink Styling: Sean Dooley➔ Retouching: Zach Vitale <img width="2500" height="1123" width_o="2500" height_o="1123" data-src="https://freight.cargo.site/t/original/i/e2e94339d2d65f097340b54776206bc34ab5552c3aa705febec68a6db1ff25fc/AD_PO1_Sunboy_Photography_Image1_2500px.png" data-mid="236050877" border="0" src="https://freight.cargo.site/w/1000/i/e2e94339d2d65f097340b54776206bc34ab5552c3aa705febec68a6db1ff25fc/AD_PO1_Sunboy_Photography_Image1_2500px.png" /> <img width="2500" height="3125" width_o="2500" height_o="3125" data-src="https://freight.cargo.site/t/original/i/7151616aa1a6cdc7e06b3fd57012839e00745f0ae31acd56ac9507b7630cc240/AD_PO1_Sunboy_Photography_Image2.png" data-mid="236050878" border="0" src="https://freight.cargo.site/w/1000/i/7151616aa1a6cdc7e06b3fd57012839e00745f0ae31acd56ac9507b7630cc240/AD_PO1_Sunboy_Photography_Image2.png" /> <img width="2500" height="3125" width_o="2500" height_o="3125" data-src="https://freight.cargo.site/t/original/i/7620d951fe01d5900653c267d17fcd8f7390fe7c15660210d413cd5d7459e74d/AD_PO1_Sunboy_Photography_Image3.png" data-mid="236050879" border="0" src="https://freight.cargo.site/w/1000/i/7620d951fe01d5900653c267d17fcd8f7390fe7c15660210d413cd5d7459e74d/AD_PO1_Sunboy_Photography_Image3.png" /> <img width="2500" height="3125" width_o="2500" height_o="3125" data-src="https://freight.cargo.site/t/original/i/4832eaea040836c5622249ada121c2158c7d55875cbbb960d5b7bbc2d8155ebe/AD_PO1_Sunboy_Photography_Image4.png" data-mid="236050880" border="0" src="https://freight.cargo.site/w/1000/i/4832eaea040836c5622249ada121c2158c7d55875cbbb960d5b7bbc2d8155ebe/AD_PO1_Sunboy_Photography_Image4.png" /> <img width="2500" height="3125" width_o="2500" height_o="3125" data-src="https://freight.cargo.site/t/original/i/c0a0ae7fb5c6ae8cc01115251313fe3f415aa00adbc9da1856cd8e5522402497/AD_PO1_Sunboy_Photography_Image6.png" data-mid="236050882" border="0" src="https://freight.cargo.site/w/1000/i/c0a0ae7fb5c6ae8cc01115251313fe3f415aa00adbc9da1856cd8e5522402497/AD_PO1_Sunboy_Photography_Image6.png" /> <img width="2500" height="3125" width_o="2500" height_o="3125" data-src="https://freight.cargo.site/t/original/i/b6b6e72c5154377f9c279ccafbd7474286dc9a04aa9a53c2511b684238e8c66d/AD_PO1_Sunboy_Photography_Image5.png" data-mid="236050881" border="0" src="https://freight.cargo.site/w/1000/i/b6b6e72c5154377f9c279ccafbd7474286dc9a04aa9a53c2511b684238e8c66d/AD_PO1_Sunboy_Photography_Image5.png" /> <img width="2500" height="1785" width_o="2500" height_o="1785" data-src="https://freight.cargo.site/t/original/i/2aa410e63aca1d29fa8c2d422b17bed6e26a331d34558b84e714e4332be95728/AD_PO1_Sunboy_MM_UrbanPoster_5-7_2500px.jpg" data-mid="236050876" border="0" src="https://freight.cargo.site/w/1000/i/2aa410e63aca1d29fa8c2d422b17bed6e26a331d34558b84e714e4332be95728/AD_PO1_Sunboy_MM_UrbanPoster_5-7_2500px.jpg" /> O/I GlassClean and simple images for O/I—one of the leading glass manufacturers in the world—showcasing the availability (and benefits!) of glass packaging over plastic when shopping for everyday household food items.&nbsp; VAYNER MEDIA TEAM➔ Agency Producer: Katherine PenlandCREATIVE TEAM➔ Art Direction: Party of One Studio➔ Set Design: Party of One Studio ➔ Photography: Ian Shiver➔ Photography Rep: Amelia Katz➔ Food/Drink Styling: Molly Corrigan➔ Retouching: Monarc New York <img width="2000" height="667" width_o="2000" height_o="667" data-src="https://freight.cargo.site/t/original/i/e7d5ff824634cc8cffd1054645de482bf3a22fae32d04bac02f31277bd7b5f2b/PO1_OI_Awareness_Carousel2_2000x667.jpg" data-mid="242143518" border="0" src="https://freight.cargo.site/w/1000/i/e7d5ff824634cc8cffd1054645de482bf3a22fae32d04bac02f31277bd7b5f2b/PO1_OI_Awareness_Carousel2_2000x667.jpg" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e705776da10c3c22760d902b1abbb9a888edffec011e8f384ce97ba279109135/PO1_OI_Awareness_BabyFood_4-5.jpg" data-mid="242143519" border="0" src="https://freight.cargo.site/w/1000/i/e705776da10c3c22760d902b1abbb9a888edffec011e8f384ce97ba279109135/PO1_OI_Awareness_BabyFood_4-5.jpg" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ed4c4b989a3dda6b308c8b4e78869eb044e0bfb218fb2586b29edbd6d46ebb45/PO1_OI_Awareness_Yogurt_4-5.jpg" data-mid="242143526" border="0" src="https://freight.cargo.site/w/1000/i/ed4c4b989a3dda6b308c8b4e78869eb044e0bfb218fb2586b29edbd6d46ebb45/PO1_OI_Awareness_Yogurt_4-5.jpg" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6a9cb180cdaf19e38c47a5a417c0e76d8dd1dea1bdcc7b86d669db08162cf004/PO1_OI_Awareness_Olives_4-5.jpg" data-mid="242143521" border="0" src="https://freight.cargo.site/w/1000/i/6a9cb180cdaf19e38c47a5a417c0e76d8dd1dea1bdcc7b86d669db08162cf004/PO1_OI_Awareness_Olives_4-5.jpg" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e17d4f8ff54cdfe819d3e86db246151ffee361cc16da3f0fe6a7f15b1ac5aa1e/PO1_OI_Awareness_Seltzer_4-5.jpg" data-mid="242143525" border="0" src="https://freight.cargo.site/w/1000/i/e17d4f8ff54cdfe819d3e86db246151ffee361cc16da3f0fe6a7f15b1ac5aa1e/PO1_OI_Awareness_Seltzer_4-5.jpg" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/49b12d3ea2675ea4d9bb9baf09411db450b309a346c1722ad6057511e74decdd/PO1_OI_Awareness_Kombucha_4-5.jpg" data-mid="242143520" border="0" src="https://freight.cargo.site/w/1000/i/49b12d3ea2675ea4d9bb9baf09411db450b309a346c1722ad6057511e74decdd/PO1_OI_Awareness_Kombucha_4-5.jpg" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/63dfebf1abacd9d9c845210baa71053f3a432330e2b12dd208ee39d15b34fadf/PO1_OI_Awareness_Preserves_4-5.jpg" data-mid="242143522" border="0" src="https://freight.cargo.site/w/1000/i/63dfebf1abacd9d9c845210baa71053f3a432330e2b12dd208ee39d15b34fadf/PO1_OI_Awareness_Preserves_4-5.jpg" /> https://melissadeckert.com/Sunboy-1 Wed, 16 Jul 2025 02:39:13 +0000 Melissa Deckert https://melissadeckert.com/Sunboy-1 The making of ‘Nutlord’ for Sunboy Spiked Coconut Water SUNBOY is the world’s first spiked coconut water—a refreshingly hydrating, canned, and fizzy cocktail made with real fruit juices. Following their 2021 launch, the brand set out to expand its reach for summer 2023 with promotional merchandise and a signature coconut mascot. Inspired by SUNBOY’s social sign-off—The Anti-Hustle Coconut Club for Leisurely Achievers and the Achievement of Leisure—we set out to develop the perfect mascot to help others find the leisure within. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0685aef2c04b4a087d5a71d96dab7f18e7fabcd7e0fa6962bd33662248ace8c8/MelissaDeckert_Sunboy_1.png" data-mid="239312952" border="0" src="https://freight.cargo.site/w/1000/i/0685aef2c04b4a087d5a71d96dab7f18e7fabcd7e0fa6962bd33662248ace8c8/MelissaDeckert_Sunboy_1.png" /> Inspired by fruit sticker illustrations of humanoid fruits, we explored the personality of Sunboy’s coconut. Was he serene and peaceful? Was he mischievious? Was he drunk on his own supply? <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e17186fde62702fbfebcb4ebb839ae33a50a866e3328659f591ac22e32d54a6f/MelissaDeckert_Sunboy_2.png" data-mid="239349693" border="0" src="https://freight.cargo.site/w/1000/i/e17186fde62702fbfebcb4ebb839ae33a50a866e3328659f591ac22e32d54a6f/MelissaDeckert_Sunboy_2.png" /> We settled on a direction that struck a balance between energy and ease: an optimistic stance, hydrated and unbothered, with subtle nods to summertime fun—pool slides and socks, a curly straw, and a cocktail umbrella. <img width="4000" height="1800" width_o="4000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/af6a81d53c6f8bdb6cdca791e48bdd9ec033674ac426e44e9341bb58014b0a26/MelissaDeckert_Sunboy_3E.png" data-mid="242147688" border="0" src="https://freight.cargo.site/w/1000/i/af6a81d53c6f8bdb6cdca791e48bdd9ec033674ac426e44e9341bb58014b0a26/MelissaDeckert_Sunboy_3E.png" /> After refining the character’s form to mirror the smooth green coconuts used in the drink itself, our official ‘Nutlord’ (a term affectionately coined by one of the founders) was ready for action (or rather, active leisure). <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/835b8616a65db63da446331c932452881487d3f2fdf3f57c426896afe9c0be8a/PO1_Sunboy_Hero_2.png" data-mid="242198158" border="0" src="https://freight.cargo.site/w/1000/i/835b8616a65db63da446331c932452881487d3f2fdf3f57c426896afe9c0be8a/PO1_Sunboy_Hero_2.png" /> <img width="2566" height="3208" width_o="2566" height_o="3208" data-src="https://freight.cargo.site/t/original/i/0ca711d85f81f26cc65ec9ce7340439311aaff9cb97623384c4bd0ac3157b27f/PO1_Sunboy_Cornhole2.png" data-mid="242198416" border="0" src="https://freight.cargo.site/w/1000/i/0ca711d85f81f26cc65ec9ce7340439311aaff9cb97623384c4bd0ac3157b27f/PO1_Sunboy_Cornhole2.png" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/477e0079f33b1a721176005e8fec1be37dd00b476ea3ce929f3236bb468acc6e/PO1_Sunboy_Tee_Mockup.png" data-mid="242198406" border="0" src="https://freight.cargo.site/w/1000/i/477e0079f33b1a721176005e8fec1be37dd00b476ea3ce929f3236bb468acc6e/PO1_Sunboy_Tee_Mockup.png" /> <img width="2500" height="3125" width_o="2500" height_o="3125" data-src="https://freight.cargo.site/t/original/i/34a208d7215444208c0a8c1380620cf9529820f9b80f289cb37ccbca13f611cf/PO1_Sunboy_Tee_Photo_Front1_2500px.jpg" data-mid="240095120" border="0" src="https://freight.cargo.site/w/1000/i/34a208d7215444208c0a8c1380620cf9529820f9b80f289cb37ccbca13f611cf/PO1_Sunboy_Tee_Photo_Front1_2500px.jpg" /> <img width="2500" height="3125" width_o="2500" height_o="3125" data-src="https://freight.cargo.site/t/original/i/b98d5299d1ab313080bb12c14537c835371181447f1d6800bee1e15ce7d3665a/PO1_Sunboy_Tee_Photo_Back1_2500px.jpg" data-mid="240095119" border="0" src="https://freight.cargo.site/w/1000/i/b98d5299d1ab313080bb12c14537c835371181447f1d6800bee1e15ce7d3665a/PO1_Sunboy_Tee_Photo_Back1_2500px.jpg" /> In 2025, Lauren McFall was hired to create a physical mascot of Nutlord, and interpreted his 360 degree view to perfection.... These days, Nutlord can be spotted at most Sunboy events—bringing cuteness and chaos to every occasion.&nbsp; CLIENT: Sunboy (Yair Tygiel + Luke McKenna)CREATIVE DIRECTION: Nate Tate STUDIO: Party of One Studio (Melissa Deckert + Nicole Licht) ILLUSTRATION: Melissa DeckertMASCOT FABRICATION: Lauren McFall VIDEO CONTENT:&nbsp;Lauren’s Instagram https://melissadeckert.com/Extracurriculars Sun, 17 Aug 2025 21:06:55 +0000 Melissa Deckert https://melissadeckert.com/Extracurriculars Extracurriculars Personal projects, work with friends, and other creative pursuits.&nbsp; Ocean FriendsTee shirt designs made for a group of buds who love the ocean as much as I do. PRINTING: Bushwick Print Lab <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/75415eba236e4b6969e10d4085eac4bd7e9338869d3deea24ab76ffbb4be9b49/MelissaDeckert_OceanFriends_Hero_IMG_7264_4_Edit1_Thumb.jpeg" data-mid="239217823" border="0" src="https://freight.cargo.site/w/1000/i/75415eba236e4b6969e10d4085eac4bd7e9338869d3deea24ab76ffbb4be9b49/MelissaDeckert_OceanFriends_Hero_IMG_7264_4_Edit1_Thumb.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/80510a55d9391b2b8931cb64ee35aaf7f497e8b974c402fa3e73a6e2381fc6d0/MelissaDeckert_OceanFriends_Hero_IMG_6784_4_Edit2.jpg" data-mid="239310820" border="0" src="https://freight.cargo.site/w/1000/i/80510a55d9391b2b8931cb64ee35aaf7f497e8b974c402fa3e73a6e2381fc6d0/MelissaDeckert_OceanFriends_Hero_IMG_6784_4_Edit2.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/cf1e8c2711c1b9a5ae337a405e866ddba0fb4d9dfbb0ef302284cdf375ed261d/MelissaDeckert_OceanFriends_Hero_IMG_7261_4_Edit2.jpg" data-mid="239310822" border="0" src="https://freight.cargo.site/w/1000/i/cf1e8c2711c1b9a5ae337a405e866ddba0fb4d9dfbb0ef302284cdf375ed261d/MelissaDeckert_OceanFriends_Hero_IMG_7261_4_Edit2.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/8e881d60151f5e9d50045de25a9ed62d628740dbea816e3a452a0dbdfba25f01/MelissaDeckert_OceanFriendsLettering_GIF.gif" data-mid="239310798" border="0" src="https://freight.cargo.site/w/1000/i/8e881d60151f5e9d50045de25a9ed62d628740dbea816e3a452a0dbdfba25f01/MelissaDeckert_OceanFriendsLettering_GIF.gif" /> Brunch!Title design for Matthew Farrell’s, Brunch!—a short film about a millenial woman who falls apart while her friends desperately try to find a place for brunch.&nbsp; Sound on for the full experience (and skip ahead if you’re sensitive to strobes)!LEARN MORE HERE <img width="1060" height="542" width_o="1060" height_o="542" data-src="https://freight.cargo.site/t/original/i/72f8959bdce9dee166c1f1a689147e4e9b935f19fae93a75ca841fbeae05fab6/Brunch_Clip_Surprise2.gif" data-mid="242214275" border="0" src="https://freight.cargo.site/w/1000/i/72f8959bdce9dee166c1f1a689147e4e9b935f19fae93a75ca841fbeae05fab6/Brunch_Clip_Surprise2.gif" /> <img width="1600" height="680" width_o="1600" height_o="680" data-src="https://freight.cargo.site/t/original/i/c82699d8f2ec536fb382cfc83e152ec716543c0244250a155527bb81974ef4c9/Brunch_Still10.png" data-mid="242214180" border="0" src="https://freight.cargo.site/w/1000/i/c82699d8f2ec536fb382cfc83e152ec716543c0244250a155527bb81974ef4c9/Brunch_Still10.png" /> <img width="1600" height="680" width_o="1600" height_o="680" data-src="https://freight.cargo.site/t/original/i/776b7eaa65b9d7699b2b81611028e41384e106078e83346f5653132cb67e6842/Brunch_Still3.png" data-mid="242214183" border="0" src="https://freight.cargo.site/w/1000/i/776b7eaa65b9d7699b2b81611028e41384e106078e83346f5653132cb67e6842/Brunch_Still3.png" /> <img width="1600" height="680" width_o="1600" height_o="680" data-src="https://freight.cargo.site/t/original/i/e1f32a3a4385232e87fbaff7183e9725807e0e0a547c039362d0cd2f8c1b1449/Brunch_Still1.png" data-mid="242214176" border="0" src="https://freight.cargo.site/w/1000/i/e1f32a3a4385232e87fbaff7183e9725807e0e0a547c039362d0cd2f8c1b1449/Brunch_Still1.png" /> <img width="634" height="269" width_o="634" height_o="269" data-src="https://freight.cargo.site/t/original/i/ca1e2695dfd417f2940566538bf30dcf225800590bb83fd5802af7deb8122a6b/Brunch-Clip1.gif" data-mid="242204445" border="0" src="https://freight.cargo.site/w/634/i/ca1e2695dfd417f2940566538bf30dcf225800590bb83fd5802af7deb8122a6b/Brunch-Clip1.gif" /> <img width="614" height="261" width_o="614" height_o="261" data-src="https://freight.cargo.site/t/original/i/815a6e63ff25e400fadb05911bee456025892b35b23715d0d927643ee8506f36/Brunch-Clip2.gif" data-mid="242204446" border="0" src="https://freight.cargo.site/w/614/i/815a6e63ff25e400fadb05911bee456025892b35b23715d0d927643ee8506f36/Brunch-Clip2.gif" /> <img width="1600" height="680" width_o="1600" height_o="680" data-src="https://freight.cargo.site/t/original/i/32ba5323db3b6c4c152947c27fdd0b39612688b6c282e9a581bab38d626f6467/Brunch_Still7.png" data-mid="242214177" border="0" src="https://freight.cargo.site/w/1000/i/32ba5323db3b6c4c152947c27fdd0b39612688b6c282e9a581bab38d626f6467/Brunch_Still7.png" /> Rocket Science Pictures, Inc. Title concepts and stop-motion animations for Oren Brimer’s production company. Sound on to truly complete the vision!&nbsp; SOUND DESIGN: PS379 Studio What They SaidAlbum art for Sun Ascendant’s EP, What They Said.LISTEN HERE <img width="3000" height="1600" width_o="3000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/3d1baf94f4fe15c55ca48f6d1091c2bd7c0948a4e103eafae0356409b58a8a6a/MelissaDeckert_WhatTheySaid_1.png" data-mid="240314908" border="0" src="https://freight.cargo.site/w/1000/i/3d1baf94f4fe15c55ca48f6d1091c2bd7c0948a4e103eafae0356409b58a8a6a/MelissaDeckert_WhatTheySaid_1.png" /> Vara VintageLogo for Vara Vintage, a retail store located in Miami. SHOP OWNER: Chelsea OlanowSHOP INSTAGRAM <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f4d939073963462524149465f0259e5a6b8e67a8e586faab6e2a5a733157f14e/MelissaDeckert_VaraVintage2.png" data-mid="240387158" border="0" src="https://freight.cargo.site/w/1000/i/f4d939073963462524149465f0259e5a6b8e67a8e586faab6e2a5a733157f14e/MelissaDeckert_VaraVintage2.png" /> Time Out of MindLogo and seasonal variations for Time Out of Mind, a Brooklyn-based vintage seller specializing in timepieces, jewelry, clothing, and more.&nbsp;SHOP OWNER: Braxton BrownSHOP INSTAGRAM <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/1b1ed73b603f29ee7968f73ec00bcfc9c8c46ed055fc8c085d193102de2e4181/TOOMLogo_GIF3.gif" data-mid="242215555" border="0" src="https://freight.cargo.site/w/1000/i/1b1ed73b603f29ee7968f73ec00bcfc9c8c46ed055fc8c085d193102de2e4181/TOOMLogo_GIF3.gif" /> https://melissadeckert.com/Editorial-Illustration Thu, 17 Jul 2025 01:23:07 +0000 Melissa Deckert https://melissadeckert.com/Editorial-Illustration Editorial Illustration Editorial illustrations developed for various publications by Party of One Studio (Melissa Deckert + Nicole Licht). All concepts, set design, props, photography, and creative retouching were done in-house, by us.&nbsp; <img width="2300" height="2300" width_o="2300" height_o="2300" data-src="https://freight.cargo.site/t/original/i/610bfd3fc0a01400a846c831b439b6b945c47ce3e7d9aadeb1b6b172ee60d268/Editorial_PO1_Wired_Splash_2300x2300.jpg" data-mid="235909193" border="0" alt="WIRED, AD Elena Lacey" data-caption="WIRED, AD Elena Lacey" src="https://freight.cargo.site/w/1000/i/610bfd3fc0a01400a846c831b439b6b945c47ce3e7d9aadeb1b6b172ee60d268/Editorial_PO1_Wired_Splash_2300x2300.jpg" /> <img width="2685" height="3364" width_o="2685" height_o="3364" data-src="https://freight.cargo.site/t/original/i/b205afd72107b3be7962bb0e3c3d70892fd3628de16b062ccf9a9e9b54e3619d/Editorial_PO1_NYT_Best50Memoirs_Comp_Thumb.jpg" data-mid="235909177" border="0" alt="NY TIMES, 50 Best Memoirs, AD Matt Dorfman, Tonya Douraghy" data-caption="NY TIMES, 50 Best Memoirs, AD Matt Dorfman, Tonya Douraghy" src="https://freight.cargo.site/w/1000/i/b205afd72107b3be7962bb0e3c3d70892fd3628de16b062ccf9a9e9b54e3619d/Editorial_PO1_NYT_Best50Memoirs_Comp_Thumb.jpg" /> <img width="1800" height="2609" width_o="1800" height_o="2609" data-src="https://freight.cargo.site/t/original/i/ba620d1c969285a7ee6ba0f8545ee505c9c1d83dbc665856a05fa61ef69db813/Editorial_PO1_WashingtonPost_CoverCrop_InSitu_1800px.jpg" data-mid="235909190" border="0" alt="WASHINGTON POST, AD Chris Rukan" data-caption="WASHINGTON POST, AD Chris Rukan" src="https://freight.cargo.site/w/1000/i/ba620d1c969285a7ee6ba0f8545ee505c9c1d83dbc665856a05fa61ef69db813/Editorial_PO1_WashingtonPost_CoverCrop_InSitu_1800px.jpg" /> <img width="1131" height="2000" width_o="1131" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4244aeff7e52b7dfaf31d6f78d3ad8e9bede060294c564a03c2fc9bac587698e/Editorial_PO1_NYT-YourTaxes-Spot-WFH.jpg" data-mid="235909182" border="0" alt="NY TIMES, Your Taxes, AD Minh Uong" data-caption="NY TIMES, Your Taxes, AD Minh Uong" src="https://freight.cargo.site/w/1000/i/4244aeff7e52b7dfaf31d6f78d3ad8e9bede060294c564a03c2fc9bac587698e/Editorial_PO1_NYT-YourTaxes-Spot-WFH.jpg" /> <img width="1840" height="2300" width_o="1840" height_o="2300" data-src="https://freight.cargo.site/t/original/i/4562c5aba3e5ab06acb46f9ebbc06759a6f4ca458bcfd18c9e4aecfe8f1b055d/Editorial_PO1_FP233_Cover_Image.jpg" data-mid="235909175" border="0" alt="FOREIGN POLICY, AD Lori Kelley" data-caption="FOREIGN POLICY, AD Lori Kelley" src="https://freight.cargo.site/w/1000/i/4562c5aba3e5ab06acb46f9ebbc06759a6f4ca458bcfd18c9e4aecfe8f1b055d/Editorial_PO1_FP233_Cover_Image.jpg" /> <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5b3af62247006503fe92efc82a2397a61a212e8cebd764f64806c611edaed551/Editorial_PO1_DamnJoan-LungHERO_4-5.jpg" data-mid="235909171" border="0" alt="DAMN JOAN, The Business of Breathing" data-caption="DAMN JOAN, The Business of Breathing" src="https://freight.cargo.site/w/1000/i/5b3af62247006503fe92efc82a2397a61a212e8cebd764f64806c611edaed551/Editorial_PO1_DamnJoan-LungHERO_4-5.jpg" /> <img width="2000" height="3039" width_o="2000" height_o="3039" data-src="https://freight.cargo.site/t/original/i/892c59dde57e2f2c280a26a87e4afe870cb6ea772f042e0e4cd3935d221597e5/Editorial_PO1_NYT-PBSCover-Crop_2000px.jpg" data-mid="235909180" border="0" alt="NY TIMES, AD Jennifer Ledbury" data-caption="NY TIMES, AD Jennifer Ledbury" src="https://freight.cargo.site/w/1000/i/892c59dde57e2f2c280a26a87e4afe870cb6ea772f042e0e4cd3935d221597e5/Editorial_PO1_NYT-PBSCover-Crop_2000px.jpg" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0a8f4a2f031509ab70578ba6c68c177fa86521f98605d0c5d453c92722e903dc/Editorial_PO1_Candelabra_035_RIP_1500px.jpg" data-mid="235910825" border="0" alt="PERSONAL, 'Can'delabra" data-caption="PERSONAL, 'Can'delabra" src="https://freight.cargo.site/w/1000/i/0a8f4a2f031509ab70578ba6c68c177fa86521f98605d0c5d453c92722e903dc/Editorial_PO1_Candelabra_035_RIP_1500px.jpg" /> <img width="1000" height="800" width_o="1000" height_o="800" data-src="https://freight.cargo.site/t/original/i/cfe9a429d8cae04172e793654309464dbd2e667840b8458d71ab7325e2130520/Editorial_PO1_Spectrum-DeepDiveMainV2_025_4-5.gif" data-mid="235909188" border="0" alt="SPECTRUM NEWS, AD Rebecca Horne" data-caption="SPECTRUM NEWS, AD Rebecca Horne" src="https://freight.cargo.site/w/1000/i/cfe9a429d8cae04172e793654309464dbd2e667840b8458d71ab7325e2130520/Editorial_PO1_Spectrum-DeepDiveMainV2_025_4-5.gif" /> <img width="1235" height="1512" width_o="1235" height_o="1512" data-src="https://freight.cargo.site/t/original/i/6198ebf3c0ba1d0aa342f971356425f2eed358bedd221581728f85d00069263b/Editorial_PO1_AirBNB-Opener-Single_Full.jpg" data-mid="235909170" border="0" alt="AIRBNB MAGAZINE, AD Lisa Lok" data-caption="AIRBNB MAGAZINE, AD Lisa Lok" src="https://freight.cargo.site/w/1000/i/6198ebf3c0ba1d0aa342f971356425f2eed358bedd221581728f85d00069263b/Editorial_PO1_AirBNB-Opener-Single_Full.jpg" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b0776e32889593adb70c6037344f3d77564e7249c2d8672fb0fc89079d4c9e75/Editorial_PO1_NYTMag_USA_1800px.jpg" data-mid="235909183" border="0" alt="NY TIMES MAGAZINE, USA! USA! USA?, AD Frank Augugliaro" data-caption="NY TIMES MAGAZINE, USA! USA! USA?, AD Frank Augugliaro" src="https://freight.cargo.site/w/1000/i/b0776e32889593adb70c6037344f3d77564e7249c2d8672fb0fc89079d4c9e75/Editorial_PO1_NYTMag_USA_1800px.jpg" /> <img width="2000" height="2707" width_o="2000" height_o="2707" data-src="https://freight.cargo.site/t/original/i/7261c812aa7c733cc6a5363bee55bc9b11aaa6da55d74fe8f248a1b2b6a3755f/Editorial_PO1_Wired_WelcomeToVideo_Final_2000px.jpg" data-mid="235909194" border="0" alt="WIRED, AD Elena Lacey" data-caption="WIRED, AD Elena Lacey" src="https://freight.cargo.site/w/1000/i/7261c812aa7c733cc6a5363bee55bc9b11aaa6da55d74fe8f248a1b2b6a3755f/Editorial_PO1_Wired_WelcomeToVideo_Final_2000px.jpg" /> <img width="2000" height="2389" width_o="2000" height_o="2389" data-src="https://freight.cargo.site/t/original/i/bb52bab173385dd08138ef0e7ad4ca354d0c00c1565609f9d3f751f554e99c25/Editorial_PO1_TIME_MoviePass_V1_2000px.jpg" data-mid="235909189" border="0" alt="TIME, MoviePass, AD Jennifer Prandato" data-caption="TIME, MoviePass, AD Jennifer Prandato" src="https://freight.cargo.site/w/1000/i/bb52bab173385dd08138ef0e7ad4ca354d0c00c1565609f9d3f751f554e99c25/Editorial_PO1_TIME_MoviePass_V1_2000px.jpg" /> <img width="1410" height="1275" width_o="1410" height_o="1275" data-src="https://freight.cargo.site/t/original/i/e6bebe3daafe9d5d160ab513d23519963d848b7364cc156fac06ca1564652e89/Editorial_PO1_NYT_The-Efficiency-Paradox_PO1.gif" data-mid="235909179" border="0" alt="NY TIMES, The Efficiency Paradox, AD Matt Dorfman" data-caption="NY TIMES, The Efficiency Paradox, AD Matt Dorfman" src="https://freight.cargo.site/w/1000/i/e6bebe3daafe9d5d160ab513d23519963d848b7364cc156fac06ca1564652e89/Editorial_PO1_NYT_The-Efficiency-Paradox_PO1.gif" /> <img width="1840" height="2300" width_o="1840" height_o="2300" data-src="https://freight.cargo.site/t/original/i/cf587928bdf2c54708805d820f8bf17af82acc28c7a8d0f27ce18731386039fa/Editorial_PO1_Sojourners_4-5_FullImage.jpg" data-mid="235909187" border="0" alt="SOJOURNERS, AD Candace Sanders" data-caption="SOJOURNERS, AD Candace Sanders" src="https://freight.cargo.site/w/1000/i/cf587928bdf2c54708805d820f8bf17af82acc28c7a8d0f27ce18731386039fa/Editorial_PO1_Sojourners_4-5_FullImage.jpg" /> <img width="1500" height="1835" width_o="1500" height_o="1835" data-src="https://freight.cargo.site/t/original/i/57a7bd340d1ee5b1f8d48b160f34d984c7b4edf3986a41abe9a39d6e0a7525e0/Editorial_MelissaDeckert_ThanksForNothing_218a.jpg" data-mid="240422046" border="0" alt="PERSONAL, Thanks for Nothing" data-caption="PERSONAL, Thanks for Nothing" src="https://freight.cargo.site/w/1000/i/57a7bd340d1ee5b1f8d48b160f34d984c7b4edf3986a41abe9a39d6e0a7525e0/Editorial_MelissaDeckert_ThanksForNothing_218a.jpg" /> <img width="2500" height="2308" width_o="2500" height_o="2308" data-src="https://freight.cargo.site/t/original/i/0c7547780657169332292827ce4f1c683d27a84012358c222017940fc816b20e/Editorial_PO1_Playboy_PartyofOne_MAIN-IMAGE.jpg" data-mid="235910568" border="0" alt="PLAYBOY, Seizure City, AD Regina Rosato" data-caption="PLAYBOY, Seizure City, AD Regina Rosato" src="https://freight.cargo.site/w/1000/i/0c7547780657169332292827ce4f1c683d27a84012358c222017940fc816b20e/Editorial_PO1_Playboy_PartyofOne_MAIN-IMAGE.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/b67258a7b2418b32d28ffdc853a235b57f6107da37b82c6fc881dee31665387b/Editorial_PO1_NYTSocks_088_LEGSSTILL_Vertical.jpg" data-mid="242111322" border="0" alt="NY TIMES SPORTS (outtake)" data-caption="NY TIMES SPORTS (outtake)" src="https://freight.cargo.site/w/1000/i/b67258a7b2418b32d28ffdc853a235b57f6107da37b82c6fc881dee31665387b/Editorial_PO1_NYTSocks_088_LEGSSTILL_Vertical.jpg" /> <img width="1000" height="715" width_o="1000" height_o="715" data-src="https://freight.cargo.site/t/original/i/ea0b0bd396062b4e3a63ef4675eef45c6f028c9613394645bfbe3ddbee38a001/Editorial_PO1_PlayboyMag_Spread1.jpg" data-mid="235910277" border="0" alt="PLAYBOY, Seizure City, AD Regina Rosato" data-caption="PLAYBOY, Seizure City, AD Regina Rosato" src="https://freight.cargo.site/w/1000/i/ea0b0bd396062b4e3a63ef4675eef45c6f028c9613394645bfbe3ddbee38a001/Editorial_PO1_PlayboyMag_Spread1.jpg" /> <img width="2000" height="3039" width_o="2000" height_o="3039" data-src="https://freight.cargo.site/t/original/i/a5a580fa6df29a4bf1d53d88c18fb66ff989647a11614a45922cf66825d221a5/Editorial_PO1_NYT_BestinCulture_2000px.jpg" data-mid="235909178" border="0" alt="NY TIMES, AD Jennifer Ledbury" data-caption="NY TIMES, AD Jennifer Ledbury" src="https://freight.cargo.site/w/1000/i/a5a580fa6df29a4bf1d53d88c18fb66ff989647a11614a45922cf66825d221a5/Editorial_PO1_NYT_BestinCulture_2000px.jpg" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/557e47af3b6499e8818fd70740f7e39b15c4030131d1eb1b0d7fc876104ec988/Editorial_PO1_Eater_Sundae_093_4-5_1500px.jpg" data-mid="235909172" border="0" alt="EATER, Expensive Ice Cream, AD Matt Buchanan" data-caption="EATER, Expensive Ice Cream, AD Matt Buchanan" src="https://freight.cargo.site/w/1000/i/557e47af3b6499e8818fd70740f7e39b15c4030131d1eb1b0d7fc876104ec988/Editorial_PO1_Eater_Sundae_093_4-5_1500px.jpg" /> <img width="1200" height="2154" width_o="1200" height_o="2154" data-src="https://freight.cargo.site/t/original/i/f623044bb37d14c4b3cf6e56a02866e36777c8805c1ee1d567b8260fecf08913/Editorial_PO1_NYT-YourTaxes-Cover.jpg" data-mid="235910538" border="0" alt="NY TIMES, Your Taxes, AD Minh Uong" data-caption="NY TIMES, Your Taxes, AD Minh Uong" src="https://freight.cargo.site/w/1000/i/f623044bb37d14c4b3cf6e56a02866e36777c8805c1ee1d567b8260fecf08913/Editorial_PO1_NYT-YourTaxes-Cover.jpg" /> <img width="2000" height="1124" width_o="2000" height_o="1124" data-src="https://freight.cargo.site/t/original/i/35145584f56709a601cf5dd5acdbe9843c993d9776104bb4db3a9a5e65da5927/Editorial_PO1_FoodFight_2000x1124.jpg" data-mid="235909174" border="0" alt="MOTHER JONES, Failure to Lunch, AD Grace Molteni" data-caption="MOTHER JONES, Failure to Lunch, AD Grace Molteni" src="https://freight.cargo.site/w/1000/i/35145584f56709a601cf5dd5acdbe9843c993d9776104bb4db3a9a5e65da5927/Editorial_PO1_FoodFight_2000x1124.jpg" /> <img width="2000" height="667" width_o="2000" height_o="667" data-src="https://freight.cargo.site/t/original/i/7b31d49aab03947d0e786227b983c09dd1f5bf21c9800b02163c127cefd144ce/Editorial_PO1_HackingFinance-Cover.jpg" data-mid="235909176" border="0" alt="HACKING FINANCE, AI in Agriculture, AD Mark Pernice" data-caption="HACKING FINANCE, AI in Agriculture, AD Mark Pernice" src="https://freight.cargo.site/w/1000/i/7b31d49aab03947d0e786227b983c09dd1f5bf21c9800b02163c127cefd144ce/Editorial_PO1_HackingFinance-Cover.jpg" /> <img width="2000" height="4853" width_o="2000" height_o="4853" data-src="https://freight.cargo.site/t/original/i/ab45973d7048033d8157cc6c99e105b81ca6f1a307a52d6215948519b70472c9/Editorial_PO1_NYT-ArtInIsolation_Layout-1.jpg" data-mid="235910392" border="0" alt="NY TIMES, Art in Isolation, AD Frank Augugliaro" data-caption="NY TIMES, Art in Isolation, AD Frank Augugliaro" src="https://freight.cargo.site/w/1000/i/ab45973d7048033d8157cc6c99e105b81ca6f1a307a52d6215948519b70472c9/Editorial_PO1_NYT-ArtInIsolation_Layout-1.jpg" /> <img width="2000" height="1189" width_o="2000" height_o="1189" data-src="https://freight.cargo.site/t/original/i/c61355de0cdeb6282c52d0713780262a4fcb2a1186cb0d6274116f8741f566ee/Editorial_PO1_Playboy_PartyofOne_SPOT2.jpg" data-mid="235910599" border="0" alt="PLAYBOY, Seizure City, AD Regina Rosato" data-caption="PLAYBOY, Seizure City, AD Regina Rosato" src="https://freight.cargo.site/w/1000/i/c61355de0cdeb6282c52d0713780262a4fcb2a1186cb0d6274116f8741f566ee/Editorial_PO1_Playboy_PartyofOne_SPOT2.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/ba56fd56eb916d5d4c334f4cf0ffcbcefc2645c050fe4e733647f4745b796d02/Editorial_PO1_Eater_SW1_2000px.jpg" data-mid="235909173" border="0" alt="EATER, On The Road, AD Nicole Licht" data-caption="EATER, On The Road, AD Nicole Licht" src="https://freight.cargo.site/w/1000/i/ba56fd56eb916d5d4c334f4cf0ffcbcefc2645c050fe4e733647f4745b796d02/Editorial_PO1_Eater_SW1_2000px.jpg" /> <img width="2000" height="2501" width_o="2000" height_o="2501" data-src="https://freight.cargo.site/t/original/i/d297b8c1a43eacd0d80d3fb80aa2739bdc5d460f92f9e3860c07c857b0005ff3/Editorial_PO1_WSJ_Cover_FullImage.jpg" data-mid="235909195" border="0" alt="WALL STREET JOURNAL, The Future of Everything, AD Michael Bucher" data-caption="WALL STREET JOURNAL, The Future of Everything, AD Michael Bucher" src="https://freight.cargo.site/w/1000/i/d297b8c1a43eacd0d80d3fb80aa2739bdc5d460f92f9e3860c07c857b0005ff3/Editorial_PO1_WSJ_Cover_FullImage.jpg" /> <img width="1500" height="2100" width_o="1500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/bb8a41a8a2b4ba7ceb586709e771f03cf0c4ba80cfbadd1b7bf00e42cd136a86/Editorial_PO1_Playboy_PartyofOne_SPOT1_FULL.jpg" data-mid="235909185" border="0" alt="PLAYBOY, Seizure City, AD Regina Rosato" data-caption="PLAYBOY, Seizure City, AD Regina Rosato" src="https://freight.cargo.site/w/1000/i/bb8a41a8a2b4ba7ceb586709e771f03cf0c4ba80cfbadd1b7bf00e42cd136a86/Editorial_PO1_Playboy_PartyofOne_SPOT1_FULL.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/e1a17832548679d34938cf26956cbb9e3fdd4969fa77f770c9f51382be39e249/Editorial_PO1_NYTSocks_ShortAnimation_Chain_Socks_CROPPED-Vertical_Frame6.jpg" data-mid="236052683" border="0" alt="NY TIMES SPORTS, The Inside Story of N.B.A. Players and Their Socks, AD Jonathan Ellis" data-caption="NY TIMES SPORTS, The Inside Story of N.B.A. Players and Their Socks, AD Jonathan Ellis" src="https://freight.cargo.site/w/1000/i/e1a17832548679d34938cf26956cbb9e3fdd4969fa77f770c9f51382be39e249/Editorial_PO1_NYTSocks_ShortAnimation_Chain_Socks_CROPPED-Vertical_Frame6.jpg" /> <img width="2300" height="1840" width_o="2300" height_o="1840" data-src="https://freight.cargo.site/t/original/i/660e8f779d69f9a2353640e41245a703c8dda9f56be37e86aed313eda30108e9/Editorial_PO1_Verge_FullFrame_ForCrops_Hero_zoom.jpg" data-mid="236053111" border="0" alt="VERGE, Drink Up, Stoners!, AD William Joel" data-caption="VERGE, Drink Up, Stoners!, AD William Joel" src="https://freight.cargo.site/w/1000/i/660e8f779d69f9a2353640e41245a703c8dda9f56be37e86aed313eda30108e9/Editorial_PO1_Verge_FullFrame_ForCrops_Hero_zoom.jpg" /> <img width="2500" height="2000" width_o="2500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8920d08e0d79bd1f6d81c24f584e8d7f8d63abf75459833b55e07ba780800339/Editorial_PO1_Vox_0012-LandingPageCrop-AppleCover.jpg" data-mid="236053112" border="0" alt="VOX, The Great Rebuild, Apple News" data-caption="VOX, The Great Rebuild, Apple News" src="https://freight.cargo.site/w/1000/i/8920d08e0d79bd1f6d81c24f584e8d7f8d63abf75459833b55e07ba780800339/Editorial_PO1_Vox_0012-LandingPageCrop-AppleCover.jpg" /> <img width="2300" height="1840" width_o="2300" height_o="1840" data-src="https://freight.cargo.site/t/original/i/35235ac7d55a6932cbed0339cd65d3a9726e3cb2ad102f0550c23f53dac86653/Editorial_PO1_AARP_MerryBday.jpg" data-mid="236053115" border="0" alt="AARP, Christmas Birthdays, AD Jenny Rosenberg" data-caption="AARP, Christmas Birthdays, AD Jenny Rosenberg" src="https://freight.cargo.site/w/1000/i/35235ac7d55a6932cbed0339cd65d3a9726e3cb2ad102f0550c23f53dac86653/Editorial_PO1_AARP_MerryBday.jpg" /> https://melissadeckert.com/Columbia-University-GSAPP Sun, 17 Aug 2025 21:06:19 +0000 Melissa Deckert https://melissadeckert.com/Columbia-University-GSAPP Lecture and Event Series Identities for Columbia GSAPP Between 2020–2022, Party of One Studio (Melissa Deckert + Nicole Licht) partnered with Columbia University’s Graduate School of Architecture, Planning and Preservation to create unique visual identities for four consecutive semesters of lectures and events. Each system was shaped by the school’s experimental use of materials and commitment to sustainability, taking distinct creative leaps to reflect the tone and spirit of each semester’s lineup. Deliverables included a full-size poster featuring the complete lecture series, along with digital screens for each lecture and event. Later semesters included social content and individual event posters.&nbsp; Spring 2022 To mark a transitional period in the department, this concept focused on raw, abstract materials in flux. Objects carry energy and organic potential, interacting fluidly across each application. In print, forms were layered abstractly, while digital applications brought them to life. Each month featured its own object and color scheme, providing subtle coordination throughout the semester. GSAPP CLIENT Steffen Boddeker DESIGN Party of One Studio <img width="2000" height="1527" width_o="2000" height_o="1527" data-src="https://freight.cargo.site/t/original/i/2cdd08b574622b4fd579a01f6f5f8784382f284f4542ae9b7b1a4d4ca260a3ec/PO1-ColumbiaGSAPP-Spring2022-Poster.png" data-mid="242114250" border="0" src="https://freight.cargo.site/w/1000/i/2cdd08b574622b4fd579a01f6f5f8784382f284f4542ae9b7b1a4d4ca260a3ec/PO1-ColumbiaGSAPP-Spring2022-Poster.png" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/cb342de58b39a7d1230cd951cdac45e2bf06c90657dabf24e234102e23f22028/PO1-ColumbiaGSAPP-Spring2022-11x17Poster_Black.gif" data-mid="242114262" border="0" src="https://freight.cargo.site/w/1000/i/cb342de58b39a7d1230cd951cdac45e2bf06c90657dabf24e234102e23f22028/PO1-ColumbiaGSAPP-Spring2022-11x17Poster_Black.gif" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/d6b5c33b93060c31d0f5656106819d9e6ef4f7b17895aeb932baf29378155f0b/PO1-ColumbiaGSAPP-Spring2022-EventTitles_3MAR.gif" data-mid="242114265" border="0" src="https://freight.cargo.site/w/1000/i/d6b5c33b93060c31d0f5656106819d9e6ef4f7b17895aeb932baf29378155f0b/PO1-ColumbiaGSAPP-Spring2022-EventTitles_3MAR.gif" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/e0154763b25732326957fc79bb62c419d1dc9dad168de0a54e936b7e33145c7a/PO1-ColumbiaGSAPP-Spring2022-EventTitles_4APRIL.gif" data-mid="242114266" border="0" src="https://freight.cargo.site/w/1000/i/e0154763b25732326957fc79bb62c419d1dc9dad168de0a54e936b7e33145c7a/PO1-ColumbiaGSAPP-Spring2022-EventTitles_4APRIL.gif" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/4d7125b2a5cbb8e17a34ed033a14f6fdd96c814ab5c05bd09824d10168b8ee40/PO1-ColumbiaGSAPP-Spring2022-EventTitles_1JAN.gif" data-mid="242114279" border="0" src="https://freight.cargo.site/w/1000/i/4d7125b2a5cbb8e17a34ed033a14f6fdd96c814ab5c05bd09824d10168b8ee40/PO1-ColumbiaGSAPP-Spring2022-EventTitles_1JAN.gif" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/fe824dc2584987bb3e044c6162414af14d7f0af300308eda77ef3b836c8b8ec0/PO1-ColumbiaGSAPP-Spring2022-EventTitles_2FEB.gif" data-mid="242114264" border="0" src="https://freight.cargo.site/w/1000/i/fe824dc2584987bb3e044c6162414af14d7f0af300308eda77ef3b836c8b8ec0/PO1-ColumbiaGSAPP-Spring2022-EventTitles_2FEB.gif" /> Fall 2021 Wanting to bring energy into a new year of remote learning shaped by COVID, a series of graphic, tactile animations was developed to re-engage students. The work introduced movement, texture, and playful variation to each month’s assets, with animations deconstructed across mediums and continually evolving throughout the design process. GSAPP CLIENTLyla Catellier, Steffen Boddeker DESIGNParty of One Studio <img width="2000" height="1527" width_o="2000" height_o="1527" data-src="https://freight.cargo.site/t/original/i/72981edeb8726f25da8c85be89b5dff4ffb389d273e307be72621bbdd4c51e3c/PO1-ColumbiaGSAPP-Fall2021-Poster.png" data-mid="242114249" border="0" src="https://freight.cargo.site/w/1000/i/72981edeb8726f25da8c85be89b5dff4ffb389d273e307be72621bbdd4c51e3c/PO1-ColumbiaGSAPP-Fall2021-Poster.png" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c07989bed3f44f975e88ccf26fe1acaae3b41733dadc4811079af44e08dcb075/PO1-ColumbiaGSAPP-Fall2021-11x17Poster_Black.gif" data-mid="242114691" border="0" src="https://freight.cargo.site/w/1000/i/c07989bed3f44f975e88ccf26fe1acaae3b41733dadc4811079af44e08dcb075/PO1-ColumbiaGSAPP-Fall2021-11x17Poster_Black.gif" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/854fe5c96fd26f361a3cb3a9d4e239f8897809464eb4d2af63a9afb94b12d2c3/PO1-ColumbiaGSAPP-Fall2021-MonthlyTitles_09SEPT.gif" data-mid="242114696" border="0" src="https://freight.cargo.site/w/1000/i/854fe5c96fd26f361a3cb3a9d4e239f8897809464eb4d2af63a9afb94b12d2c3/PO1-ColumbiaGSAPP-Fall2021-MonthlyTitles_09SEPT.gif" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/5b3ca8a026d703132d7b82c33da45f4da4872f03cf650afc889a9a0cac1bee0b/PO1-ColumbiaGSAPP-Fall2021-EventTitles_10OCT.gif" data-mid="242114694" border="0" src="https://freight.cargo.site/w/1000/i/5b3ca8a026d703132d7b82c33da45f4da4872f03cf650afc889a9a0cac1bee0b/PO1-ColumbiaGSAPP-Fall2021-EventTitles_10OCT.gif" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/af1c092c0991a46f9d474222790504fc19cb2217d5350a6ad7f1a8d74457044c/PO1-ColumbiaGSAPP-Fall2021-MonthlyTitles_11NOV.gif" data-mid="242114698" border="0" src="https://freight.cargo.site/w/1000/i/af1c092c0991a46f9d474222790504fc19cb2217d5350a6ad7f1a8d74457044c/PO1-ColumbiaGSAPP-Fall2021-MonthlyTitles_11NOV.gif" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/8daffd7cd5f161ef6110eb3e845c729c5a8c6faf50fdf71463cf24a2d5ed5ee7/PO1-ColumbiaGSAPP-Fall2021-Eflux-5.gif" data-mid="242114699" border="0" src="https://freight.cargo.site/w/1000/i/8daffd7cd5f161ef6110eb3e845c729c5a8c6faf50fdf71463cf24a2d5ed5ee7/PO1-ColumbiaGSAPP-Fall2021-Eflux-5.gif" /> Spring 2021 This concept builds on the familiar shapes and layered elements of the previous semester’s studio pinboard, revealing abstract creative remnants. The related design nods to past compositions while introducing a sense of lightness for the new year. GSAPP CLIENTLyla Catellier, Steffen Boddeker DESIGNParty of One Studio <img width="2000" height="1527" width_o="2000" height_o="1527" data-src="https://freight.cargo.site/t/original/i/14883d37e79101b65cb15fe57b112f5c0f1708dcd37f4cf328b6ec6c49c45bb5/PO1-ColumbiaGSAPP-Spring-Poster.png" data-mid="242114246" border="0" src="https://freight.cargo.site/w/1000/i/14883d37e79101b65cb15fe57b112f5c0f1708dcd37f4cf328b6ec6c49c45bb5/PO1-ColumbiaGSAPP-Spring-Poster.png" /> <img width="2000" height="1635" width_o="2000" height_o="1635" data-src="https://freight.cargo.site/t/original/i/5082fcaa312cfeb91dc54e5e0ba2c78f7e7dd8dbbefbc9007d847c23f51989e5/PO1-ColumbiaGSAPP-Spring-EventTitlesCombo.png" data-mid="242184489" border="0" src="https://freight.cargo.site/w/1000/i/5082fcaa312cfeb91dc54e5e0ba2c78f7e7dd8dbbefbc9007d847c23f51989e5/PO1-ColumbiaGSAPP-Spring-EventTitlesCombo.png" /> Fall 2020 As a response to the unknowns of 2020, the concept for these assets embraces uncertainty through versatility, layering, and playfulness. Inspired by studio pinboards, the work nods to the range of references gathered in homes and makeshift workplaces, reflecting a shift toward new ways of being creative. GSAPP CLIENTLyla Catellier, Steffen Boddeker DESIGNParty of One Studio <img width="2000" height="1527" width_o="2000" height_o="1527" data-src="https://freight.cargo.site/t/original/i/f8755bd1595b3c6db6443373e2013c2bd469e39c124ddb8d97b9a605b47f601a/PO1-ColumbiaGSAPP-Poster-2.png" data-mid="242114197" border="0" src="https://freight.cargo.site/w/1000/i/f8755bd1595b3c6db6443373e2013c2bd469e39c124ddb8d97b9a605b47f601a/PO1-ColumbiaGSAPP-Poster-2.png" /> <img width="2000" height="1635" width_o="2000" height_o="1635" data-src="https://freight.cargo.site/t/original/i/c2505c4b282925816e8e1a69c8893c42bf1c9ea0a7e1a9cf257adf0e27a2e35c/PO1-ColumbiaGSAPP-EventTitlesCombo.png" data-mid="242184566" border="0" src="https://freight.cargo.site/w/1000/i/c2505c4b282925816e8e1a69c8893c42bf1c9ea0a7e1a9cf257adf0e27a2e35c/PO1-ColumbiaGSAPP-EventTitlesCombo.png" />