Portfolio

Etsy Holiday 2013

Etsy sellers were encouraged to "break new ground"—both creatively and as business owners—during the holiday season for our 2013 seller-facing holiday campaign. This message was communicated across multiple deliverables including online educational materials, Scout Book notebooks, a letterpress and gold foil 2014 calendar, thank you cards, and a large scale mural for Etsy's pavillion at the Javitz Center. All typographic sculptures were created in collaboration with Nicole Licht

Credits

Creative Direction: Randy J. Hunt
Art Direction: Jeremy Perez-Cruz
Design: Melissa Deckert & Nicole Licht
Prop Styling: Melissa Deckert & Nicole Licht
Copy: Wynne Renz
Photography: Aaron Cameron Muntz

Vinyl Letterforms: Big Secret Lasercutting

Created while working in-house at Etsy