Etsy took part in the Manhattan pride parade for the first year, and wanted to create colorful, festive imagery to celebrate the occasion. In order to showcase the creativity of the community, we decided to create tactile typography using Etsy sellers' supplies, forming a rainbow of varied crafts, mediums, and color. Final imagery was shared on social media, printed as promo posters and stickers, and used as the main parade banner the day of the event.
Creative Direction: Julia Hoffmann
Photography & Design: Melissa Deckert
Seller Materials provided by: