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Columbia GSAPP Spring 2021 Identity

Branding for Columbia GSAPP’s Spring 2021 semester. In this iteration, we created a complementary concept to our Fall 2020 designs, including posters, digital templates and social content to promote virtual events and lectures.

Our concept picks up the familiar shapes and layered pieces from last semester’s studio pinboard design to reveal the abstract, creative remnants. We loved creating this related design to nod to our past compositions with a bit of lightness for the new year.


Client: Lyla Catellier (Columbia GSAPP)
Art Direction: Melissa Deckert & Nicole Licht (PO1 Studio)
Design: Melissa Deckert & Nicole Licht (PO1 Studio)

Title screens were created to promote the daily events on GSAPP common space TVs:

Title screens were also created for all the monthly events: